Review
Endorsements: "Martin Lindstrom understood the wisdom of the net before most of us. Now he's sharinghis best wisdom with you. Don't miss out." -- Seth Godin, Author of" Permission Marketing" and "Unleashing the Ideavirus" "Innovative and novel approach to 21st century 'writing' a virtual must read."-- George Vrandenburg lll, Senior Vice President and General Counsel, AOL Time Warner "Lindstrom has collected and analyzed the data from generation one of the online merchandising experience, and built a manual for the next generational leap. Must reading." -- David Scott Carlick, Co-founder of Double-Click, Partner at VantagePoint Venture Partners
Book Description
A book that won't age: Each copy includes a code for 4-month membership to DualBook.com, which provides constant online updates and email bulletins to readers Sensible and practical plan to transfer your brand to the electronic age Extremely successful when published in cloth in 2001 Packed with new and updated global cases Contributors Peppers and Rogers [inventors of the "1-to-1 marketing concept] are two of the world's top marketing and Internet experts This is the world's first interactive business book, updated weekly on the DualBook.com website. It examines the controversial marriage between offline retailers and online e-tailers, and tries to anticipate the direction that traditional retailing will take over the next few years and how e-tailers will contend with low earnings, weak distribution and limited customer support. It also includes contributuions from two respected online marketing experts, Martha Rogers and Don Peppers. With an intriguing mix of theory, case study, practical advice and weekly updates on the DualBook website, this respected Internet authority gives retailers and dot.com companies clear guidelines for a successful clicks-and-mortar marriage. The exclusive case studies and candid exposes reveal how the world's leading retailers and e-tailers are operating their clicks and mortar strategies. Cases include Toys 'R' Us, Nokia, Amazon.com, Barnes & Noble, 7-Eleven, The Body Shop, CVS.com and others.
From the Publisher
“Lindstrom is anything but average. At just 31 he has already made a name for himself in ad-land as a clicks and mortar expert and business author.” FT.com
“If you want to transfer your brand to the electronic age and want a sensible plan to prevent damage, this is the book to provide it.” Marketing Business
“Martin Lindstrom understood the wisdom of the Net before most of us. Now he’s sharing his best wisdom with you. Don’t miss out.” Seth Godin, author of Permission Marketing
“ An eye-opening exploration of the changing face of retailing on the Net and in the high street.” Practical Internet
“If you want to transfer your brand to the electronic age and want a sensible plan to prevent damage, this is the book to provide it.” Marketing Business
“Martin Lindstrom understood the wisdom of the Net before most of us. Now he’s sharing his best wisdom with you. Don’t miss out.” Seth Godin, author of Permission Marketing
“ An eye-opening exploration of the changing face of retailing on the Net and in the high street.” Practical Internet
About the Author
Lindstrom is recognized as one of the world's primary online branding gurus. He developed some of Australia's, Asia's and Europe's most successful websites. He was co-founder of Europe's largest Internet company, BBDO Interactive (now Fremfab), in 1995, founder of Australia/Asia's largest Internet solution company, ZIVO, in 1997 and in 1999 International Chief Operating Officer for BTLookSmart.
