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Clicks, Bricks, and Brands: The Marriage of Retailer E-Tailer
 
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Clicks, Bricks, and Brands: The Marriage of Retailer E-Tailer [Paperback]

Martin Lindstrom (Author)
4.6 out of 5 stars  See all reviews (10 customer reviews)

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Endorsements: "Martin Lindstrom understood the wisdom of the net before most of us. Now he's sharinghis best wisdom with you. Don't miss out." -- Seth Godin, Author of" Permission Marketing" and "Unleashing the Ideavirus" "Innovative and novel approach to 21st century 'writing' a virtual must read."-- George Vrandenburg lll, Senior Vice President and General Counsel, AOL Time Warner "Lindstrom has collected and analyzed the data from generation one of the online merchandising experience, and built a manual for the next generational leap. Must reading." -- David Scott Carlick, Co-founder of Double-Click, Partner at VantagePoint Venture Partners

Jakob Nielsen, Useability guru, useit.com

‘Lindstrom knows consumer internet behaviour better than anyone’
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Customer Reviews

10 Reviews
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4 star:
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Average Customer Review
4.6 out of 5 stars (10 customer reviews)
 
 
 
 
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4.0 out of 5 stars This is a terrific, and ongoing introduction into this impor, April 17 2003
By 
Robertomelbourne (Melbourne, Australia) - See all my reviews
This review is from: Clicks, Bricks, and Brands: The Marriage of Retailer E-Tailer (Paperback)
The information presented in this book, is like its style and presentation, simple, immediately accessible and implementable.

The book may not apply to highly trained and experienced web designers, but will serve as a terrific information source for non-ICT people that need to get an immediate grasp of the key concepts, the terminology, the possible applications and ultimately in implementing the strategies and ideas.

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5.0 out of 5 stars Strong general overview!, Jan 18 2002
By 
Gary Mihoces (Sydney, Australia) - See all my reviews
This review is from: Clicks, Bricks & Brands (Hardcover)
A concise overview on clicks and mortar principles is provided by the book. Despite the condensed nature of its content, many illustrative examples are given throughout the chapters. It serves well as a great introduction for readers who are planning to establish a clicks and mortar program.
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5.0 out of 5 stars Highly Recommended!, Jan 18 2002
By 
Ellen Hale (Barcelona, Spain) - See all my reviews
This review is from: Clicks, Bricks & Brands (Hardcover)
Lindstrom draws on speeches he's given in worldwide and textbook basics to craft an informative and refreshing marketing text. Highlighting the primary tools and techniques used by marketing professionals, he encourages companies to think about the true value of a clicks and mortar approach. Since it's cheaper to retain an existing customer than to acquire a new one, companies should use all of the resources at their disposal - including marketing - in building long-term clicks and mortar relationships. Beyond the customer-value sermon, Lindstrom offers a systemic review of clicks and mortar concepts that have been very useful for me and which I can heartily recommend to beginners, who quickly will find their copies of this book glowing with highlighter yellow, as well as marketing veterans, who will enjoy and learn from the book's fresh take on familiar topics.
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› Go to Amazon.com to see all 10 reviews  4.6 out of 5 stars 
 
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