- Hardcover: 320 pages
- Publisher: Kogan Page (Jan 1 2001)
- Language: English
- ISBN-10: 0749434902
- ISBN-13: 978-0749434908
- Product Dimensions: 2.5 x 16.5 x 24.8 cm
- Shipping Weight: 581 g
- Average Customer Review: 4.6 out of 5 stars See all reviews (10 customer reviews)
- Amazon Bestsellers Rank: #647,550 in Books (See Top 100 in Books)
- See Complete Table of Contents
|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
| |||||||||||||||
Product Details |
Product Description
Review
Lindstrom is recognised as one of the world’s primary online branding gurus, having developed some of Australia’s, Asia’s and Europe’s most successful websites. -- Chartered Institute of Marketing Newsletter, Spring Issue, 2001
Book Description
The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? What direction will traditional retailing take over the next few years? And what role are e-tailers facing, with low earnings, weak distribution and limited customer support? With an intriguing mix of theory, case study, practical advice and hot updates weekly on the Clicks, Bricks and Brands website, retailers and dot.com companies a clear picure of how to make successful clicks and bricks marriages. The exclusive case studies show how leading e-tailers like drugstore.com and Yahoo! initiated marriages with off-line retailers and weathered the conversion to clicks-and-mortar business. Conversely, candid exposes contributed by Nokia and Tesco illustrate how these major retailers wooed online e-tailers and made the transition from exclusively offline operations to clicks-and-mortar partnerships.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
4.0 out of 5 stars
This is a terrific, and ongoing introduction into this impor,
By Robertomelbourne (Melbourne, Australia) - See all my reviews
This review is from: Clicks, Bricks, and Brands: The Marriage of Retailer E-Tailer (Paperback)
The information presented in this book, is like its style and presentation, simple, immediately accessible and implementable.The book may not apply to highly trained and experienced web designers, but will serve as a terrific information source for non-ICT people that need to get an immediate grasp of the key concepts, the terminology, the possible applications and ultimately in implementing the strategies and ideas.
5.0 out of 5 stars
Strong general overview!,
By Gary Mihoces (Sydney, Australia) - See all my reviews
This review is from: Clicks, Bricks & Brands (Hardcover)
A concise overview on clicks and mortar principles is provided by the book. Despite the condensed nature of its content, many illustrative examples are given throughout the chapters. It serves well as a great introduction for readers who are planning to establish a clicks and mortar program.
5.0 out of 5 stars
Highly Recommended!,
By Ellen Hale (Barcelona, Spain) - See all my reviews
This review is from: Clicks, Bricks & Brands (Hardcover)
Lindstrom draws on speeches he's given in worldwide and textbook basics to craft an informative and refreshing marketing text. Highlighting the primary tools and techniques used by marketing professionals, he encourages companies to think about the true value of a clicks and mortar approach. Since it's cheaper to retain an existing customer than to acquire a new one, companies should use all of the resources at their disposal - including marketing - in building long-term clicks and mortar relationships. Beyond the customer-value sermon, Lindstrom offers a systemic review of clicks and mortar concepts that have been very useful for me and which I can heartily recommend to beginners, who quickly will find their copies of this book glowing with highlighter yellow, as well as marketing veterans, who will enjoy and learn from the book's fresh take on familiar topics.
Share your thoughts with other customers: Create your own review
Want to see more reviews on this item?
|
Most recent customer reviews |
Listmania!
Look for similar items by category
- Books > Business & Investing > Industries & Professions > E-commerce > Internet Marketing
- Books > Business & Investing > Industries & Professions > Retailing
- Books > Business & Investing > Management & Leadership > Management
- Books > Business & Investing > Marketing & Sales > Advertising
- Books > Computers & Internet > Business & Culture > Web Marketing
- Books > Computers & Internet > Home Computing > Internet
- Books > Professional & Technical > Business Management > Management & Leadership > Management
- Books > Professional & Technical > Business Management > Marketing & Sales > Advertising
- Books > Professional & Technical > Business Management > Marketing & Sales > Marketing > Web Marketing
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
|
