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The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know
 
 
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The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know [Hardcover]

Robert Solomon (Author)
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Product Details

  • Hardcover: 208 pages
  • Publisher: Kaplan Publishing; 2 edition (Jan 1 2008)
  • Language: English
  • ISBN-10: 1427796718
  • ISBN-13: 978-1427796714
  • Product Dimensions: 19.3 x 13.5 x 1.9 cm
  • Shipping Weight: 272 g
  • Amazon Bestsellers Rank: #55,136 in Books (See Top 100 in Books)

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Review

""A book about client service that is so practical it's almost embarrassing. Solomon offers unique perspectives that help clients, creatives, and, oh yeah, account people do their jobs better, resulting in more creative marketing.” —Tom Monahan, President, Before & After, and author of The Do-it-Yourself Lobotomy

“It is said that great clients get great work, but it doesn’t magically happen!  Without great account people daily bridging the gap between client and agency demands, it’s virtually impossible.  This is a must read book for all who have chosen to engage in the fine art of serving clients -  truly a fresh dose of account management inspiration!” —Karen M. Jones, Senior Vice President, Corporate and Marketing Communications, DHL Express

“With all the time and money it takes to win new business, professional services firms would be smarter to improve client service to retain more clients. Reading and practicing Robert Solomon’s advice is guaranteed to help.” —Joanne Davis, Joanne Davis Consulting

“As a career-long ‘client,’ I’ve been on a continuous search for the ideal agency account person. Robert Solomon…and students of his text…would clearly fit the bill. CMOs want insights, partnership, creative team leadership and results. The Art of Client Service teaches how to deliver them all.” —Sara Lipson, Chief Customer Sciences Officer, Market & Business Intelligence TIAA-CREF

“This book is essential reading for anyone in the creative services profession. Marketing disciplines may change with the times, but the art of client service is timeless—and Robert has captured its essence.” —Barry Wacksman, Executive Vice President, Chief Growth Officer R/GA

“In addition to sage, prescriptive advice, Robert demonstrates the importance of checking oneself with a good, hard look in the mirror—to learn lessons, and strive for greatness in the craft of managing client relationships.” —Sarah Fay, President, Isobar U.S.

About the Author

Robert Solomon is one of America’s most knowledgeable and respected client service executives. A frequent speaker on account management, Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel and executive coaching to advertising agencies, client companies, and individual marketing professionals.  He has a long-standing affiliation with Gardner Nelson & Partners, where he helps create effective integrated advertising/direct/interactive campaigns. Robert previously was CEO of Rapp Collins New York, President of Direct and Interactive Marketing at Ammirati Puris Lintas, Managing Director of FCB Direct West, and Senior Vice President at Bronner Slosberg Associates (now Digitas). You can reach Robert at robert@solomonstrategic.com.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com: 4.9 out of 5 stars (17 customer reviews)

6 of 7 people found the following review helpful
5.0 out of 5 stars From a Creative's Point of View, Jun 5 2008
By Alana - Published on Amazon.com
This review is from: The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
Hi, my name is Alana Renfro and I am a graphic and web designer for interactive and advertising agencies. The 2003 edition of The Art of Client Service was the first one that I read when I first joined the agency world... and I loved it! Many of the ideas are common sense, but it is written in an engaging, informative and most importantly- memorable- style.

Coming from the Creative side, it is helpful to understand the Accounts point-of-view, best practices and useful to implement them into your own daily practices. Many of the suggestions and rules laid out in this book are easily implemented into your life, especially if you are a one-stop shop or solopreneur!

The 2008 edition I now own and it is even better! There are new chapters, an updated bibliography for you fellow avid readers, and even more practical service examples. I highly recommend this book- get the 2008 edition, study it, implement it and become known for your phenomenal understanding of clients, creatives and accounts... and laugh a little bit, too.

3 of 3 people found the following review helpful
5.0 out of 5 stars My new Bible, Dec 15 2010
By Nala - Published on Amazon.com
This review is from: The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
I'm a 20 year old advertising/ marketing student from Canberra, Australia. I came across "The Art of Client Service" in a core unit as part of my degree. I fell in LOVE with this book from the very first page - it is honestly one of the most interesting, informative and intelligent advertising/ marketing books I've ever read. The writing style is great - straight forward and easy to read. I know I will be referring to this book until the day I die. In the spirit of Christmas, I'd like to mention this book would be an ideal gift for anyone in the advertising/ marketing industry.

Thank you very much Robert Solomon - I look forward to reading more of your work in the near future! :)

4 of 5 people found the following review helpful
5.0 out of 5 stars A must have for anyone in advertising!, April 4 2008
By Morgan Chang - Published on Amazon.com
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This review is from: The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
Of all the book on advertising I've read, this is by far my top pick. It's an easy read and extremely insightful. I started my career as an advertising recruiter and this book helped inspire me to make my move into an agency. The chapters are very well laid out, interspersed with humorous anecdotes and personal examples.

I would recommend this book to anyone remotely connected to the advertising industry and even those who are not, as its advice transcends the advertising world. For the aspiring advertising professional it will provide a comprehensive introduction to the business side of advertising and I believe even the most seasoned advertising executive would find this a delight to read.

I know I will continue to reference this book throughout the rest of my career. Don't forget to check out the reading list which includes both classics of advertising literature as well as the latest influential books!
› Go to Amazon.com to see all 17 reviews  4.9 out of 5 stars 

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