- Paperback: 214 pages
- Publisher: AMACOM; 1 edition (Dec 1 1999)
- Language: English, Spanish
- ISBN-10: 0814479928
- ISBN-13: 978-0814479926
- Product Dimensions: 24.9 x 17.5 x 2 cm
- Shipping Weight: 295 g
- Average Customer Review: 4.8 out of 5 stars See all reviews (15 customer reviews)
-
Amazon Bestsellers Rank:
#292,100 in Books (See Top 100 in Books)
- #57 in Books > Business & Investing > Marketing & Sales > Marketing > Multilevel
- #58 in Books > Professional & Technical > Business Management > Marketing & Sales > Marketing > Multilevel
- See Complete Table of Contents
|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
| |||||||||||||||
Product Details |
Product Description
From Amazon
Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants, by business coach C.J. Hayden, lays out a very precise marketing and sales system actually designed to be completely customized for optimal effectiveness by anyone in the service industry. Employing a "cookbook model" to help readers create this individualized action plan, it first shows how to determine which ingredients are missing from current marketing and sales activities and then suggests the specific tools and tactics that will immediately get a successful effort underway. The truly unique part of this book, however, begins in chapter 6, which breaks down Hayden's explicit four-week system into 28 separate sections that are meant to be read and acted upon one day at a time. The volume's final part, called "The Strategies," then outlines a collection of practical "marketing recipes" that correspond to various plans of attack determined earlier in the process. Each offers realistic tips (on topics such as direct contact and follow-up, networking and referral building, and writing and publicity) that directly correspond to the personal goals, strengths, and weaknesses readers already have identified. Further advice and inspirational anecdotes from recognized experts, along with additional resources, are also interspersed throughout the text. --Howard Rothman
Review
...a brilliant and effective 28-day marketing program... readers can inject into their marketing efforts... and dramatically increase their client base... -- Bookwatch, June 1999
...a step-by-step action plan for getting clients...a true cookbook approach that helps structure thinking and action. -- Stern's Management Review, Feb. 20, 2001
...helps readers discover what is missing from their current marketing... activities and how to choose the best course of action. -- Accounting Today, April 25, 1999
...provides readers with the inspiration and instruction necessary to attract new clients... a complete marketing and sales system... -- Business to Business, May 1999
Many professionals and consultants have no idea how to market... This book spells out a 28-day marketing program for them. -- Orange County Register Santa Ana, CA, April 12, 1999
...a step-by-step action plan for getting clients...a true cookbook approach that helps structure thinking and action. -- Stern's Management Review, Feb. 20, 2001
...helps readers discover what is missing from their current marketing... activities and how to choose the best course of action. -- Accounting Today, April 25, 1999
...provides readers with the inspiration and instruction necessary to attract new clients... a complete marketing and sales system... -- Business to Business, May 1999
Many professionals and consultants have no idea how to market... This book spells out a 28-day marketing program for them. -- Orange County Register Santa Ana, CA, April 12, 1999
Inside This Book
(Learn More)
First Sentence
Marketing is telling people what you do ... over and over. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Marketing is telling people what you do ... over and over. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
3 of 3 people found the following review helpful
3.0 out of 5 stars
Overwhelming and a little flawed.,
By
This review is from: Get Clients Now a 28-Day Marketing Program for Professionals and Consultants (Paperback)
Marketing Experts tend to fall to one extreme or another. They either provide too little guidance, imagining marketing too large and amorphous to summarize simply; or they overwhelm you with details and possibilities. This book falls into the latter category. It tells you everything you need to know and do to build a successful consultant practice - everything. With a nod to complexity, the middle section of the book is taken up with a 28-day plan that lays out a process to increase your client base.If you are the systematic sort, or someone who responds well to daily checklists, the 28-day plan may work for you. It also encourages insight - you're given days off and self-reflection tasks in addition to the down and dirty marketing tasks. The book is also a treasure trove of tips, ideas, and concrete marketing for an individual consultancy. It could be a very good book, and may be for many people, despite its flaws. What are its flaws, you ask? First, I think it would benefit from professional editorial help. It has the beginnings of some very interesting structure (e.g. starting out with quotes from marketing pros), but it still seems like about three or four short books, rather than one short book. Second, its visual design is atrocious. From the differing (and poorly chosen) typefaces, to the hoky and distracting illustrations and graphics (yes - and look at that cover!), the book has an awkward feel. Even little touches would help. For instance, a significant worksheet that is obviously too small could be made available online in full format, rather than the author suggesting that you expand it on your copier. Overall, this book is a diamond-in-the-rough. You can get a lot out of it, but you'll have to work to make use of what it has to offer.
5.0 out of 5 stars
Specific help where you are stuck,
By
This review is from: Get Clients Now a 28-Day Marketing Program for Professionals and Consultants (Paperback)
Anyone who has read a marketing book already knows about the strategies of direct contact, networking, referrals, public speaking, writing, publicity, promotional events, and advertising. But this book totally changed my thinking about how to choose a strategy, based on my need at the moment: filling the pipeline, following up, or getting appointments (and sales). Each marketing strategy has a different value in terms of effective outreach, visibility, and credibility. CJ Hayden details lots of ideas for taking action to help you get unstuck. Whether you use the 28-day action plan or simply redirect your focus, you will benefit from reading this book.
5.0 out of 5 stars
Finally a do this and then that and then this book,
By
This review is from: Get Clients Now a 28-Day Marketing Program for Professionals and Consultants (Paperback)
Ahem, Ahem, Ahem....let me clear my throat and then simply say: This is a fantastic book that takes common marketing knowledge to new heights. The simple step-by-step marketing strategies are designed to help any and every small business succeed. No more feeling overwhelmed with your marketing campaign, no more wondering if your initial steps are the right ones, and no more guesswork. Hayden takes you through each step and helps you develop a plan that is right for you and your business! Excellent!Order Get Clients Now! today!
Share your thoughts with other customers: Create your own review
Want to see more reviews on this item?
|
Most recent customer reviews |
Listmania!
Look for similar items by category
- Books > Business & Investing > Management & Leadership
- Books > Business & Investing > Marketing & Sales > Advertising
- Books > Business & Investing > Marketing & Sales > Marketing > Multilevel
- Books > Business & Investing > Marketing & Sales > Sales & Selling
- Books > Business & Investing > Small Business & Entrepreneurship > Entrepreneurship
- Books > New & Used Textbooks > Business & Finance > Marketing
- Books > New & Used Textbooks > Business & Finance > Sales
- Books > Professional & Technical > Business Management > Management & Leadership
- Books > Professional & Technical > Business Management > Marketing & Sales > Advertising
- Books > Professional & Technical > Business Management > Marketing & Sales > Marketing > Multilevel
- Books > Professional & Technical > Business Management > Marketing & Sales > Sales & Selling
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
