The Cluetrain Manifesto began as a Web site (www.cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them"; thesis no. 62: "Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall"; thesis no. 74: "We are immune to advertising. Just forget it." The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will change it all. While Cluetrain will strike many as loud and over the top, the message itself remains quite relevant and unique. This book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses struggling to navigate the topography of the wired marketplace. All aboard! --Harry C. Edwards
Hard to recommend such a small publication when the entire thing is now available for download at the website.
Markets are conversations. This is good. Read more
I think the target audience is somebody who completely missed out on the late nineties, but who would like a very light read to understand the change in openness and freedom in... Read morePublished on Dec 21 2003 by Amazon Customer
Markets are converstions. When markets were created, the term market was a place where we came together to exchange goods and services, along with the stories of the grand... Read morePublished on Oct. 27 2003 by A. M Wall
The Cluetrain Manifesto was one of the seminal books of the dot.com bubble era, but reading it now is like waking with a hangover and looking at all of the empty bottles, each of... Read morePublished on Oct. 14 2003 by Rolf Dobelli
Markets are conversations. Uh huh. So what. Feeding the cat in the morning is a conversation as well, nobody is paying me a six-figure advance on that tidbit-o-wisdom. Read morePublished on Aug. 24 2003 by Zizzed
This book starts great. The Author starts with some great insights on how the "business place" will be effected by the coming of the real information age, but instead of... Read morePublished on June 5 2002 by Glenn E. Graham
Excellent book. These visionaries (Weinberger, Locke, et al) let those of us in the world of business know in no uncertain terms that we have absolutely NO CLUE what the Web is all... Read morePublished on April 2 2002 by N Douglas Payne, Jr.