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Co-Opetition Paperback – Dec 29 1997


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Product Details

  • Paperback: 304 pages
  • Publisher: Crown Business; 1 edition (Dec 29 1997)
  • Language: English
  • ISBN-10: 0385479506
  • ISBN-13: 978-0385479509
  • Product Dimensions: 23.4 x 15.8 x 2 cm
  • Shipping Weight: 249 g
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Bestsellers Rank: #198,453 in Books (See Top 100 in Books)


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Format: Paperback
This is an important book to read for anyone involved in competitive strategy development and/or negotiations. Businesses are realizing that striving for a win-win situation in competitive negotiations is the preferred long-term approach as opposed to "crushing the competition at all costs". This book helps to develop the "gaming" mindset and does so in an easy to read, example filled way. Good addition to a business strategy library.
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Format: Hardcover
First of all I should state that this book is the kind that will make you ask yourself "Why have I not read it before?"! I strongly recommend it and shortly I will try to explain whom I recommend it and why.
In fact, we are not talking about some recent business book, and therefore the potential reader should not expect to see very recent cases as support to arguments discussed. But still, the issues are very systematically, clearly and simply explained, although the examples that are used to support the arguments are "old".
I met this "potential classic business book" (or maybe already a "classic business book") as I began to be interested in game theory. Therefore I can easily declare that "Co-opetition" is very appropriate for a person who would like to see solid, practical and especially business-oriented application areas of game theory. With this book, a "101 game theorist" can try and improve herself easily. But on the other hand, this doesn't mean that the only target readers of the book are the ones that are interested in game theory. The authors have achieved to develop and illustrate practical recommendations for business world by utilizing game theory concepts. So anyone who is business life will benefit from the concepts for sure.
The language and the methods of explanation are very clear, far from being complicated and straightforward. The authors have supported all the major concepts and conclusions by using real-life examples. This way, the reader has more "reasons" to learn and remember the arguments discussed throughout the book. The logical order and the simple modular approach used to lead the discussions also help the reader understand everything explained easily.
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Format: Paperback
The name of the game in this book is 'get the biggest possible slice of the biggest possible pie'. '90% of $2,300 is a lot better than 50% of $2,600'. Says who? Says Barry Nalebuff.
They acknowledge that people instinctively start out by trying to get an equitable slice of a reasonably sized pie, and protect everyone else's pie at the same time - but you know what? With a little judicious ridicule, you can cure people of that attitude.
Suppose we don't want to be cured?
Nalebuff & Brandenburger regard business as both war and peace. But they see war only in its 'territory & asset-grabbing' sense, and peace, well, only in its 'territory & asset-grabbing' sense.
War on want? What's that? Real peace? What's that?
One person, in one of their audiences, proposed that business was neither war, nor peace, but marriage. Note that 'marriage' is not mentioned in the index. Note that 'divorce, threat of' is.
Co-opetition is what happens if you use co-operation to serve competition. If you'd like to see - in the interests of fair-mindedness - what happens if you put competition in the service of co-operation (comperation?), go read 'Banker to the Poor' by Mohammad Yunus. If you'd like to see the friendly face of big business, go to Amazon.co.uk (this edition not listed on Amazon.com) and put 1854105779 in the search field.
Better yet, put 'grameen' into Google, and find out why 2,300,000 people of a whole variety of faiths remember this man in their daily prayers. I'm a Quaker, and I do.
In short, while these guys were trying to teach people to make a killing, Muhammad Yunus was busy trying to help people make a living.
Comperation forever.
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Format: Paperback
The book provides a well-structured approach to Game Theory from the business perspective. The focus is placed on using Game Theory for developing successful strategies for businesses, excluding its mathematical aspects.
The whole book is so well-written, that most readers are barely aware of how deeply it is grounded in co-operative game theory.
It is full of real-world case studies, which further enhance its readability.
However, a star is deducted for a rather "quick" conclusion of the theory (and the book itself), which actually pays little favour to the "S" (Scope) parameter of the PARTS theory presented.

Also, frequently the reader gets the feeling that this is a book which presents case-studies and upon them builds a theory, although the opposite might have been more appropriate.
In any case, this is a book worth considering if you wish to examine how Game Theory might influence your business strategy.
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Format: Paperback
Co-opetition presents a refreshing & practical showcase of game theory. The book is concisely written with good case studies. Although the book lacks mathematical detail of game theory, it manages to vividly illustrate how game theory concepts can be applied in the dynamic business world.
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