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Coca-Cola Trays [Paperback]

William McClintock

List Price: CDN$ 13.90
Price: CDN$ 12.79 & FREE Shipping on orders over CDN$ 25. Details
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Book Description

Feb. 9 2000 Schiffer Book for Collectors
Ever since 1897, when the first "Delicious and Refreshing" glasses of Coca-Cola were poured, Coca-Cola trays have become magnificent pieces of advertising art. The evolution of American popular culture is found in their images. From ribbons-and-lace girls of the late Victorian era through Roaring Twenties flappers, World War II war brides, and the working women of today, Coca-Cola has called upon images of glamour girls and girls-next-door to sell Coke. Warm family scenes, baseball, and children at play are also favorite tray illustrations. A price guide is included. Through the 260 color photos, including several new to this edition, you will come to understand the charm and appeal of these trays. The price guide is also newly revised to reflect today's market.

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Product Details

  • Paperback: 144 pages
  • Publisher: Schiffer Publishing, Ltd.; 2nd Revised edition edition (Feb. 9 2000)
  • Language: English
  • ISBN-10: 0764309846
  • ISBN-13: 978-0764309847
  • Product Dimensions: 23 x 15 x 1 cm
  • Shipping Weight: 340 g
  • Amazon Bestsellers Rank: #997,086 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.4 out of 5 stars  7 reviews
2 of 2 people found the following review helpful
3.0 out of 5 stars Coca-Cola Trays by William MacClintock April 18 2000
By A Customer - Published on Amazon.com
Format:Paperback
This book contains some wonderful photography and estimates for trays in perfect mint condition. I was let down by the fact that not more trays were represented, and that no apparent scale of grading used trays is given. Also, I was disappointed that not more information was given on how to tell a really old tray from a reproduction. "If you like it buy it," is just not enough of an answer for a serious collector.
2 of 2 people found the following review helpful
4.0 out of 5 stars A must for Coca-Cola tray collectors May 2 1998
By A Customer - Published on Amazon.com
Format:Paperback
I recently purchased and read this book. The photography was excellent. There was only one page where the description of the trays were inverted. The layout was done very well. Any and all Coca-Cola memorabilia collectors should get and read this book and keep it around when they go on their many tray hunts. Enjoy!!!
3.0 out of 5 stars Good Coke Collector Reference Book June 26 2014
By Rick - Published on Amazon.com
Format:Paperback|Verified Purchase
The book is good, however I have found some missing items. The descriptions are brief and could contain more detail. A more up to date edition is needed in that the last decade is not covered....
4.0 out of 5 stars Trays March 24 2014
By Beth Bennett - Published on Amazon.com
Format:Paperback|Verified Purchase
It doesn't have all the prices in it, but it is full of information and pricing on some. It is a nice book.
4.0 out of 5 stars A must have! Sept. 17 2012
By Bob Snyder - Published on Amazon.com
Format:Paperback|Verified Purchase
If you are going to collect coke trays this book is one of two that are a must have that you need to pick up! It is a good quick reference book even though it only has U.S. made trays. I wouldn't buy a tray without referecing it.

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