The psychology of mixing drinks
Before you set out to make a cocktail, you should ask yourself several questions:
1. Who is the person that I am making this cocktail for?
It's just like the recipe for success in any business: you have to know your customer. You have to take into account what gender they are, and what age. Young people have less drinking experience than, let's say, the over-30s. (The over-30s, with their reasonable amount of drinking experience, seem to have been on a constant quest for the drier, more simple cocktail: the ultimate is perhaps the Platinum Bullet. That's just pure gin or vodka served in a Dry Martini glass refrigerated at -18.4°C, with one olive and a thought for Louis Pratt. This cocktail was invented in the Bar Hemingway in 1996, but of course was inspired by the Silver Bullet.) But back to the youngsters; they go for exotic cocktails that are sweet, with lots of juices, the kind of thing you would drink by the swimming pool in Bora Bora.
Girls drink lighter than boys do. They want to drink alcohol without the taste of it and, in general, without too much of the effect. Of course, there are girls and there are girls, but one thing's for sure: saving ladies from total inebriation is an honourable endeavour.
Young men can sometimes want something powerful. Because they are young they want to feel the kick, and they would not be seen dead (in front of their pals) drinking something light. But then again, exactly which young men are we talking about? Rugby footballers at 9 o'clock in the evening or Pimm's cricketers at 5 o'clock in the afternoon? Or are they highly-stressed stock-exchange types, or the superfit local swimming team?
2. What are they celebrating?
It's very important to know what is being celebrated: the cocktail must reflect the event. As the Rank Xerox team once asked me: if the latest copier was a cocktail, what would it look like and how would it taste? How's that for a challenge? If the event is a (post-) sporting one, one has to be light and low in alcohol. If it's St. Patrick's Day, you had better use an Irish whiskey base.
Business cocktails are often vodka based (vodka based equals no bad breath, which is why Ernest Hemingway had the Bloody Mary invented for him, or so his favourite bartender said...). For business functions, the colour or the name or the ingredients of the cocktail should be relevant to the origins of the company or its president. Of course the name must have an irresistible charm about it, too.
3. What's their objective in having this cocktail?
Do they just want to have a light thirst-quenching drink, or do they want to forget a bad week? Models often like the former, although catwalk cocktails have to be short, dry and effective, to produce an instant calming effect. In this case the Kamikaze seems to rule with its reassuring mix of vodka, lemon juice and Cointreau. Needless to say, I don't know who invented it. Sometimes, of course, people just want to get drunk! (Oh, that's a horrible word! What's it doing in a book about cocktails?)
Whatever the customers' objective, you must counterbalance their prescription with what you think would be right. Two heads are better than one, especially in such a serious business as drinking.
4. What's my objective as the creator of this cocktail?
If your customer seems flagging in energy you really ought to make a cocktail with lots of fresh juice in it. You should include sugar, a drop of alcohol and something fizzy to pep the person up, probably champagne or ginger ale. In this case, why not try the French 75, a cocktail invented in Paris (though not in the Ritz Paris) during the First World War. Incidentally, this became a very popular cocktail in the United States upon the conclusion of hostilities. We call our version a Ritz 75 as our preparation seems to be very popular and I don't want to get other bartenders in trouble.
Another cocktail, this time invented by Pauola from Argentina (a student of the Ritz Escoffier Bar classes), is perfect for a lady that would like a long drink that is refreshing but at the same time extremely light in alcohol. (This cocktail was the result of a written exercise to develop a cocktail on a hot day for a certain Elisabeth, who was also a student of the Ritz Escoffier School.)
Copyright © 2003 by Editions du Chêne
The Bar Hemingway is probably one of the most important bars in the world today. Forbes Digital Tool Internet magazine cited it as 'The World's Greatest Bar, 1998' and its Head Bartender as 'The World's Greatest Bartender'. The author was to be cited in 2001 again by Forbes as the Greatest Bartender in the World. In 1983 I had obtained the title of No.2 in the world (Martini Grand Prix World Cocktail Competition) for my knowledge in cocktails and alcohols, and had coveted the premier position ever since. Le Figaro newspaper cited the Head Bartender as one of the 20 most creative people in France, comparing him with architects, dancers, chefs and writers. The Times called the Bar Hemingway the best kept secret in Paris, and compliments for our service have been bestowed upon us from all over the world. In 2001 Le Figaro stated that the Hemingway produced the best Dry Martini there is.
The story of the Bar Hemingway begins in 1921, when it was decided to create a room for alcoholic refreshment in the Cambon Wing. Le Café Parisien was designed in the art deco style of the period by Picot. The Head Bartender was to be Frank Meier, and he would receive the world's elite: Sir Winston Churchill, President Theodore Roosevelt, Noël Coward, Scott Fitzgerald and Cole Porter, to name but a few. It was at this time, incidentally, that Frank Meier invented the Royal Highball (a marvellously refreshing drink made with cognac, strawberries and champagne) for the King of Spain.
Just opposite the bar was a very small 'salon de correspondance' with lovely wooden walls. This became the ladies' waiting room, where ladies waiting for their husbands would while away the 'minutes'. (Ladies, at this time, were not allowed in the bars.) In 1936 the principal bar was transformed to receive both sexes, and at the same time a second bar was created. This was 'Le Petit Bar', over which Bernard 'Bertin' Azimont was to preside until his retirement in 1975. The little bar was to become Ernest Hemingway's favourite haunt. He had discovered the Ritz Paris in 1925 after meeting Scott Fitzgerald in the 'Dixies Bar', a drinking hole for ex-patriot American artists and writers. The Dixies no longer exists, but Le Petit Bar, now known as the Bar Hemingway, continues to thrive. Hemingway adopted the bar as his Head Quarters and spent many hours there planning his strategies for the horse races at Auteuil. He would even, according to A.E. Hotchner's book Papa Hemingway, pick up the bets of Frank, George, Bertin and the other bartenders for the day's races. This was done under the profound inspiration of Bertin's Bloody Marys.
Ernest Hemingway, with his friend Colonel David Bruce (later to become the ambassador of the United States), were the first Americans to be served in the bar after the war. After hailing Sylvia Beach at Shakespeare and Co., the writer made a B-line for the cellars of the Ritz Paris. He was greeted and brought into the room now known as the Bar Hemingway (named after a suggestion from the bartender, Claude Decobert, who had served Hemingway on several occasions), where he downed 51 Dry Martinis. Incidentally, I often served Mr. Curley, in the line of American Ambassadors to have known Hemingway, at the Restaurant Au Petit Riche in 1989, but was never able to win him over to the benefits of cocktail drinking. Perhaps he too had the haunting memory of all those Martinis with Hemingway!
In 1962, Charles Ritz decided to create a third bar on the Vendôme side of the Hotel. Named The Lounge Bar, this serves an enormous daytime clientele and excels in afternoon tea and scones.
pardThe focus on the Vendôme Bar and the absence of Bertin in the late 1970s led the Petit Bar to meander like the rivers that Ernest Hemingway had once fished upon. Its activity eventually came to a halt in the middle of the 1980s and it was used for special parties only.
With the support of Jack Hemingway, who was very favorable to its project, the Ritz Paris pushed very hard for its re-opening, and in 1...