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Cold Calling for Women: Opening Doors and Closing Sales
 
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Cold Calling for Women: Opening Doors and Closing Sales [Paperback]

Wendy Weiss (Author)
4.0 out of 5 stars  See all reviews (5 customer reviews)
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Product Description

Product Description

Eliminate Telephone terror and turn cold call to cash! Cold calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today's market, generating new business requires planning and skill. For over 10 years, Wendy Weiss has been a marketing consultant specializing in cold calling and appointment setting.

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5 Reviews
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4.0 out of 5 stars (5 customer reviews)
 
 
 
 
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4.0 out of 5 stars Great for the basics, skip if you are skilled, Sep 15 2003
This review is from: Cold Calling for Women: Opening Doors and Closing Sales (Paperback)
I do not think any of these techniques work just for women, so men, go grab it and read on....
I think for anyone just starting out in sales, whether on the phone or in the field, these techniques will give you the basics to get started. It is also a good idea to go back and read any good sales book as a refresher or a motivator.
Wendy does focus on selling from step one (prospecting, how and where to find your client base) to closing the sale and everything in between. What do I say, how do I say it, what do I do if I fumble... She gives many great real life examples to which we can all relate. Highly recommended for those new in the sales field. But remember for those of us that have been around the block a few times, it's not new information, just a reminder that what we were trained to do years ago still applies.
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1.0 out of 5 stars A waste of time and money, Sep 9 2003
By A Customer
This review is from: Cold Calling for Women: Opening Doors and Closing Sales (Paperback)
I found absolutely no value whatsoever in this book. It's another "take a deep breath and dial the phone" books that lacks any specific advice to work with. A complete disappointment.
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5.0 out of 5 stars She's Got the Process Down Cold!, Feb 15 2003
This review is from: Cold Calling for Women: Opening Doors and Closing Sales (Paperback)
Cold Calling for Women is one of the most helpful books I've ever read. It starts well before the tactics of picking up the phone to include the important strategies of identifying your market, targeting the right prospects, and positioning your product or service for maximum appeal.

That said, it is also extremely specific in terms of tips and techniques for handling each stage of the cold calling process - something I was formerly terrified of. By the time I finished this book, I thought "Hey - I can do this!" Let me tell you - that's saying a lot!

The book is also wonderfully readable and blessedly concise. Wendy Weiss' energetic writing style makes it a fast read, and the exercises she includes motivate you to take action NOW. I read it cover to cover in one sitting - including all the exercises and note-taking - and by the time I was done, I was ready to pick up the phone and get started!

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