Simply and logically, the authors argue that all companiesAespecially small onesAmust partner with other firms to satisfy customer needs and thereby thrive. Schuman, professor at Bentley College; Twombly, a CPA/consultant; and Rottenberg thoroughly explain how to create alliances with suppliers and other firms, and walk managers through the steps. Concise and insightful chapter summaries enhance this valuable primer. (June)
Copyright 2001 Reed Business Information, Inc.
"Collaboration between customers and companies is now the name of the game and it's what Collaborative Communities is all about." -- --Patricia B. Seybold, Author, Customers.com, The Customer Revolution,
"Collaborative Communities illuminates an emerging pattern of business development fundamental to success in the networked economy." -- --Joseph Morone, President, Bentley College
"Collaborative Communities provides deep insight into the implications of technology on business models in the 21st century. A great read." -- --George Conrades, Chairman and CEO, Akamai Technologies, Inc.
"Running a customer-oriented business as described in Collaborative Communities is the basis for our success." -- --Eliot Tatelman, President, Jordan's Furniture, a division of Berkshire Hathaway
"Smart companies know the future belongs to companies that choreograph their relationships with customers to maximize share of wallet." -- --Seth Godin, Author, Unleashing the Ideavirus and Permission Marketing
"I read a lot of business books and COLLABORATIVE COMMUNITIES is the best I've read this year. It combines philosophy and practicality in an easily digestible manner. Read morePublished on July 5 2001 by Sonja Ali
Collaborative Communities presents a business case that is truly revolutionary, but it is written in such a way as to make it seem intuitive. Read morePublished on June 29 2001
The customer is king. The authors would modify that adage with "The Customer is a partner." Rather than holding onto the old ideology of seperation and rugged... Read morePublished on June 29 2001