- Paperback: 198 pages
- Publisher: Kogan Page (Aug 1 2002)
- Language: English
- ISBN-10: 074943726X
- ISBN-13: 978-0749437268
- Product Dimensions: 22 x 17 x 1.2 cm
- Shipping Weight: 381 g
- Amazon Bestsellers Rank: #1,684,425 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Review
"Fast moving, concise, and provocative, this short text encourages the sort of approach to marketing that is seriously lacking" -- Construction Marketer, June 2002
Book Description
Brilliant people love to be challenged. That's why you're attracted to this book. But behind all that brilliance, there's something bothering you. Your marketing plans look good but are not quite hitting the spot. They seem to fall short of their objectives...
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