- Hardcover: 252 pages
- Publisher: McGraw-Hill; 1 edition (Jan 1 1994)
- Language: English
- ISBN-10: 0070364524
- ISBN-13: 978-0070364523
- Product Dimensions: 23.6 x 15.9 x 2.4 cm
- Shipping Weight: 386 g
- Average Customer Review: 4.8 out of 5 stars See all reviews (5 customer reviews)
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Amazon Bestsellers Rank:
#343,635 in Books (See Top 100 in Books)
- #67 in Books > Reference > Business Skills > Secretarial Aids & Training
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
When a company decides to make a major organizational changewhether it's a new emphasis on customer service, quality management, restructuring or downsizingmanagers must get the message through to front-line employees, and enlist their support...or the changes will create more turmoil than progress.
Written for busy managers at all levels, Communicating Change offers specific prescriptions for effecting successful change centered around three guiding principles:
- Conveying the message through supervisors
- Communicating face-to-face
- Making the changes relevant to each work area
In addition, a variety of helpful forms, checklists, sample communications, and surveys help managers to quickly put these principles into action.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Inside This Book
(Learn More)
First Sentence
It's time for the big announcement. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
It's time for the big announcement. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
Good reference,
By
This review is from: Communicating Change: Winning Employee Support for New Business Goals (Hardcover)
My line of consulting has a lot to do with change management and communicating change so this was a good book to refer to for additional ideas and tools for the toolkit. One of the chapters that sticks out in my mind is the one that talks to how people prefer to hear certain types of messages (e.g. from their direct mananger, through an email, at an all hands meeting etc) The author uses actual data from surveys to back up his ideas which I fpund helpful - not only in helping me recommend certain vehicles for communication but also convincing others. Good resource.
5.0 out of 5 stars
A superb book,
By
This review is from: Communicating Change: Winning Employee Support for New Business Goals (Hardcover)
I'm an academic--a professor of corporate communication--and this is one of the few books I recommend to students in this area. Larkin bases every one of his assertions on applied research in organizational communication--very refreshing from the "I did it in my organization, so it must work in your company" perspective of most business authors. Larkin also completely shatters myths around traditional corporate communication practices (e.g. the executive should communicate directly to employees around major change areas), and bases such assertions on research in the area *plus* his own consulting experience (of which he has a great deal). My students also loved this book. If you buy one book on employee/corporate communication, this is the one.
5.0 out of 5 stars
Breath of fresh air,
By
This review is from: Communicating Change: Winning Employee Support for New Business Goals (Hardcover)
After years of being force-fed communications theories that didn't work, it was a real joy to see reality documented. The solutions presented are too simple to be acceptable to anyone more interested in documenting "quality" than running a business. These "rules" help: they work in practice (when was the last time you heard that about a communications theory?): and they will change your world.
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