- Paperback: 208 pages
- Publisher: Jossey-Bass (May 7 2003)
- Language: English
- ISBN-10: 0470448210
- ISBN-13: 978-0470448212
- Product Dimensions: 22.9 x 15.2 x 1.2 cm
- Shipping Weight: 358 g
- Amazon Bestsellers Rank: #1,503,185 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.
Book Info
Hands-on guide to creating services, with illustrated examples from service-oriented companies, including Disney, Ericsson, Scandinavian Airline Systems, and more.
--This text refers to the
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First Sentence
Competing through services has become more than just a trend. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Competing through services has become more than just a trend. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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