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Financial Times The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' in Competitive Advantage.
Newsday A sharp, aggressive and cogently reasoned book about competition that your smarter rivals will try to get to first.
The Washington Post A brilliant structural analysis of what competitive advantage might mean....
Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.
Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' in Competitive Advantage.
Newsday A sharp, aggressive and cogently reasoned book about competition that your smarter rivals will try to get to first.
The Washington Post A brilliant structural analysis of what competitive advantage might mean....
Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.
Product Description
The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. With over 30 printings in English and translated into thirteen languages, this second volume in Porter's landmark trilogy describes how a firm actually gains an advantage over its rivals. Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage.
Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.
That the phrases "competitive advantage" and "sustainable competitive advantage" have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
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First Sentence
Competition is at the core of the success or failure of firms. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Competition is at the core of the success or failure of firms. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
great book,
By
This review is from: Competitive Advantage: Creating and Sustaining Superior Performance (Hardcover)
After struggling over 10 years running a start up company, and reading 20+ books about business and management, the book, as well as the competitive strategy by the same author, completely transformed my view of how to run a company.
4.0 out of 5 stars
Dated, but accessible even to non-MBA types,
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This review is from: Competitive Advantage: Creating and Sustaining Superior Performance (Hardcover)
A comprehensive introduction to how you can create advantages in your industry, even if you're not an MBA-type and just an engineer (like me). It'll also give you a useful framework for assessing what your current company and group is doing, what its vulnerabilities are, and how it relates to what the rest of the market is doing so you can make recommendations.The only downside was the dated feel of the examples, which really made it difficult for a younger person to relate to.
5.0 out of 5 stars
Great book !,
By vanda mcg nicoletti (Brasil) - See all my reviews
This review is from: Competitive Advantage: Creating and Sustaining Superior Performance (Hardcover)
I read this book when I was working...and my boss gave me a great challenge that was to figure out how that company would do to create values, reduce cost and as a consequence achieve 10% of the tourism market. Porter has shown many important considerations for those who are chasing strategies to employ for their organizations.I recommend you this book, because I am sure that it can improve your knowledge.
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