- Paperback: 136 pages
- Publisher: Authorhouse (May 2008)
- Language: English
- ISBN-10: 1434306410
- ISBN-13: 978-1434306418
- Product Dimensions: 20.3 x 12.7 x 0.8 cm
- Shipping Weight: 113 g
- Amazon Bestsellers Rank: #541,521 in Books (See Top 100 in Books)
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Product Details |
Product Description
Product Description
What is your competition doing right now? What tools can you use to predict what your competition will do next? How can you get-and keep-a competitive advantage? If you can't answer these questions, you need this book. Whether you're an innovator, entrepreneur or manager, Competitive Intelligence: Fast, Cheap & Ethical will help you make smart decisions that lead to profit and success. To make smart decisions about your business, you need intelligence. Not the kind of intelligence measured with IQ tests, but the kind that involves your ability to find, interpret and respond to the information around you. It is vital for entrepreneurs, innovators and managers to be able to understand what their competitors are doing, how they think and what they are likely to do in the future. Intelligence is everywhere, but do you know how to find and make use of it? Competitive Intelligence: Fast, Cheap & Ethical shows you how to use all your senses and mental powers to develop an in-depth picture of the competition and the broader business environment. This book gives you a wealth of easy to understand tools to help you keep tabs on your competitors and predict how they will behave in the future. You can use all of the techniques presented in this book at virtually no cost and in a legal and ethical manner. Let Rob Duncan show you how to create a vibrant CI process, one that is constantly being challenged, updated and refocused and one that is sure to lead you toward competitive success.
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Customer Reviews
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3.7 out of 5 stars (3 customer reviews)
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Great Resource, Mar 28 2010
By Urbano - Published on Amazon.com
This review is from: Competitive Intelligence: Fast, Cheap & Ethical (Paperback)
I was looking for a book that would explain, in a non-technical way, how I as a small business owner can research and stay ahead of my competition. This book was perfect for me, because it takes complicated subjects (I don't have a business degree) and presents them in easy to follow plain language.
I had no idea that I can do my own focus groups and market surveys for free, or just how much intelligence I can get from the 'hidden" Internet. The exercises that come with the chapters are really useful and fun. Things like practising what you can see in reflected surfaces like windows in order to hone your observation skills were really eye opening!
The author, Rob Duncan, is obviously an expert in this field, but he has that rare gift of understanding what a business owner needs to know, and getting his ideas across in a clear fashion without talking down to the reader. I recommend this book as an excellent value!
5.0 out of 5 stars
Competitive Intelligence - The Effective Way, May 2 2010
By Alejandro Orozco "scobell" - Published on Amazon.com
This review is from: Competitive Intelligence: Fast, Cheap & Ethical (Paperback)
If you are looking for a 250-pages bible of Competitive Intelligence (CI), this is not the book for you.
On the other hand, if you are looking for a book that explains the core concepts and guides you through setting up a competitive intelligence system for your business/company, you may find yourself wondering the many ways you can start using the information within.
Competitive Intelligence focuses on the external environment and how to convert data from different sources into a decision making system.
The author takes all the jargon and non-sense out of the book and focuses in how to use competitive intelligence in your business in a cheap, practical and ethical way. In other words, how to be effective.
After having attended many classes in CI, this book helps to capture the most reelevant that information into a single source that you can refer back to.
Excellent for: small/medium business owners, entrepreneur,
1 of 3 people found the following review helpful:
1.0 out of 5 stars
Nothing of value, Nov 27 2009
By Wu Chau - Published on Amazon.com
This review is from: Competitive Intelligence: Fast, Cheap & Ethical (Paperback)
I bought this book in hopes of getting some insights on how to perform competitive intelligence; instead, i just get general overview and basic exercises. There are better articles on the web about competitive intelligence then what is in this book. If you want a good book on competitive intelligence, I recommend Competitive Intelligence Advantage by Seena Sharp.
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