- Hardcover: 378 pages
- Publisher: Prentice Hall (March 1995)
- Language: English
- ISBN-10: 0133342026
- ISBN-13: 978-0133342024
- Product Dimensions: 24.3 x 18.5 x 3.1 cm
- Shipping Weight: 957 g
- Average Customer Review: 4.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: #701,608 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Book Description
This time-saving resource provides over 350 sample letter models, excerpts, teasers, and opening lines - all field-tested for any kind of fund-raising operation. Letters include new donor acquisition requests (with and without premiums), special appeals, lapsed-donor letters, corporate and foundation requests, letters recruiting volunteers and more. The book provides techniques for writing strong copy, getting your letter opened, designing cost-effective mailings, and testing and learning from your results.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
The most frequently borrowed fund raising book I own,
By A Customer
This review is from: Complete Book of Model Fund-Raising Letters (Hardcover)
Chapter 15, Obtaining Substantial Financial Support with the Foundation and Corporate Request Letter, is the most dog-eared chapter of my copy. Government and non-profit colleagues whose core job and expertise is not in the area of fund raising, love this book.
3.0 out of 5 stars
moderately helpful,
By A Customer
This review is from: Complete Book of Model Fund-Raising Letters (Hardcover)
My pleasure in the book was minimized when I came to the sections on telemarketing, etc. . . not what I expected. The portions of the book that were helpful, were A-1.
4.0 out of 5 stars
Extremely useful shelf-reference for fund-raisers,
By
This review is from: Complete Book of Model Fund-Raising Letters (Hardcover)
Not only does this book offer real-life examples of letters for every conceivable fund-raising campaign and situation, it explains the structure of successful fund-raising letters. I refer to it frequently. 5 stars I reserve for anything written by Mal Warwick, who is in a class by himself. But 4 stars means I found Mr. Kuniholm's book well worth the money, repeatedly useful, practical, educational and wise.
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