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Complete Guide To Book Marketing
 
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Complete Guide To Book Marketing [Paperback]

David Cole (Author)
4.8 out of 5 stars  See all reviews (6 customer reviews)

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Review

"I'll be recommending it to all our clients and any publisher or author who wants to know more about marketing." (Randell Beek, president, Consortium Book Sales & Distribution )

Book Description

With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.



Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.




• Revised edition includes many
real-world examples of successful
marketing strategies

• Includes a complete marketing plan geared to generating long-term results
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6 Reviews
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Average Customer Review
4.8 out of 5 stars (6 customer reviews)
 
 
 
 
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4.0 out of 5 stars Another marketing book to add to your personal library..., Feb 3 2004
This review is from: The Complete Guide to Book Marketing (Paperback)
As author of "Auto Upkeep: Basic Car Care" I continue to look for ways to market my book. "The Complete Guide to Book Marketing" helped by emphasizing selling to places other than book stores, explaining how to build a direct-mail program, and how to create an effective PR Campaign. The book's author (David Cole) confesses in the introduction that even though his book's title has the word "complete" in it, he states that "I know, and I'm sure you presume, it won't answer all your questions." I like that honesty. That is why in addition to this book I would recommend "The Complete Guide to Self-Publishing" by Tom and Marilyn Ross. Both of these books helped me get my book "Auto Upkeep: Basic Car Care" get featured on PBS's MotorWeek and to be one of the most popular results on Amazon.com under "Auto Care" and "Auto Repair".
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5.0 out of 5 stars "How to" instruction in every aspect of publicity, Mar 18 2001
This review is from: The Complete Guide to Book Marketing (Paperback)
In his The Complete Guide To Book Marking, marketing consultant and author David Cole offers a well organized and presented compendium of "how to" instruction in every aspect of publicity, promotion, and marketing of books designed specifically for the self-published author, small press publisher, regional and speciality house marketing staff. All facets of presenting books to the marketplace are covered including trade distribution, the libraries, direct-mail and direct sales marketing, selling books on the Internet, through non-book retailers, premium sales, and more. Of special value is the chapter devoted to subsidiary rights (serial, paperback, foreign, book clubs, audio, film, electronic formats). Cole does an especially fine survey of book publicity basics and creating an effective sales campaign, including guidelines and examples of effective PR and media kit copy. The Complete Guide To Book Marketing lives up to its title and is very highly recommended, invaluable reading for anyone seeking a commercial success in today's highly complex and competitive marketplace for book sales.
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5.0 out of 5 stars One of the best books I have read on Book Marketing, Feb 4 2001
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This review is from: The Complete Guide to Book Marketing (Paperback)
I've been doing book publicity for 25 years and let me tell you- this is a great book. Clear, simple and with great tips that every author can use. Go out and get this book today!...
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