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I'm currently launching my first company and in the process I've read TONS of books on marketing, accounting systems, business management, etc. I've had a subscription to INC. magazine for the past two years and I've read each issue diligently.
But in this book, John Sortino encapsulates much of the information I got from those sources and added a great deal about topics like taking your company public, keeping your relationships healthy while you're growing your business, and the opportunities available to you after you've become a successful entrepreneur.
I recommend this book to any one making there way as an entreprenuer. If you're reading this, John, thanks for sharing your experience with me. Oh, and I bought my mom a Vermont Teddy Bear! She loves it!
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on June 9, 2004
As someone interested in entrepreneurship this book was very helpful. What really sets this book apart from other popular books on entrepreneurism is that Sortino gives a very balanced presentation of its ups and downs. He doesn't pretend that it's all golden, unlike other authors (i.e., the "Rich Dad" series). Sortino explains what it takes to be an entrepreneur and what you have to do to set your business in motion. He gets into the psychological aspects of being an entrepreneur and explains that you have to want it for more than just money. This book is a great read for a novice and I recommend it to anyone interested in entrepreneurship.
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on March 25, 2000
This book covers all the areas a new business owner must consider. It discusses the basics as well as the intricate parts of business ownership. The author is extremely knowledgable being a three time sucessful entrepreneur. Must read for anyone even considering opening their own business.
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