- Mass Market Paperback: 1 pages
- Publisher: Alpha Books; 1 edition (Jan 23 2003)
- Language: English
- ISBN-10: 0789721937
- ISBN-13: 978-0789721938
- Product Dimensions: 22.8 x 18.6 x 2.4 cm
- Shipping Weight: 621 g
- Average Customer Review: 3.3 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: #1,359,394 in Books (See Top 100 in Books)
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Product Details |
Product Description
From Amazon
There's no mystery about why Internet-centric businesses figure prominently in the popular consciousness these days: they're a great way to make a lot of money. The Complete Idiot's Guide to Starting an Online Business acknowledges that you can make a killing by taking a Web company public and explains, in layperson's terms, a bit about the process. However, the real service in this book is in the way it brings the reader down to earth by puncturing visions of instant e-wealth and then diligently explaining how to make real (read "bankable," not necessarily "enormous quantities of") money. The income streams you can build are generally tiny by Wall Street standards, but they can be very significant on a personal or family scale. You'll get a realistic view of Web business here, and that's why this book is worth reading.
The book suffers a bit when it attempts to explain the mechanics of Web publishing (a huge subject that's covered far better elsewhere), and there's very little discussion of the specific procedures involved in setting up a site to take credit cards. (This is a significant omission.) Coverage of soft matters, however, is good. The reader gets a tour through the thought processes involved in developing a business plan, plus all the details online entrepreneurs have to take care of (including dull things like fulfillment and order processing). Having a good idea and an attractive Web site won't cut it. Rather, a successful business has to know its product, know its customers, and unfailingly provide top-flight customer service. This book shows how to do all three. --David Wall
Topics covered: Selling products and services on the Internet, as the startup process applies to everyday entrepreneurs. Sections deal with defining a business plan, getting money for startup and growth, designing a Web site that draws and retains customers, advertising, marketing, and fulfillment.
Book Description
The Complete Idiots Guide to Starting an Online Business is all about why and how to establish company Web sites and Intranets. It speaks specifically to the idea of distributed information as capital and how to use the Web and Web technologies to positively impact revenues. In very practical terms, it tells the reader how to set objectives, create strategies, and implement programs for Web-related communications and how to make the latter an integral and contributing element in a companys marketing, sales and financial activities. Special emphasis is given to managing a Web site and maximizing the use of information gleaned from an online presence. Added features include an overview of E-commerce, explanations of various Web software tools, the basics of Web design and how to set up a company Intranet. This is a simple, but in-depth, guide that details how any business -large or small- can plan, establish and profitably utilize a Web site and employ Web-based technology internally to advance growth and revenues.
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Most helpful customer reviews
1.0 out of 5 stars
Don't bother,
By A Customer
This review is from: Complete Idiot Guide Starting Online Business (Mass Market Paperback)
This book tries to cover all aspects of e-commerce on the internet but stays at a "dummy" level in terms of educating the reader about the specifics. It lacked depth and was too general for me to get anything out of it. Plus it is cluttered with many outdated and annoying web references that detract readers from the chapter readings.
5.0 out of 5 stars
A great reference tool,
By
This review is from: Complete Idiot Guide Starting Online Business (Mass Market Paperback)
There are a lot of references to resources on the web relating to the topics covered in the book. Just what I needed! The book has straightforward and simple writing about the considerations of starting and running a web site for profit. Then if you want to do more research, there are plently of URLs to start your research on the web about the resources available. Perfect for a beginner. This book also is showing up on bookshelves under the title "The Complete Idiot's Guide to Starting an Online Business" under the same ISBN. Gordon Whyte is not given credit as an author on this version, he just does the forward for the book.
4.0 out of 5 stars
Best book for the starter,
This review is from: Complete Idiot Guide Starting Online Business (Mass Market Paperback)
After reading this book, I have started my own website. It gives most of the information required to setup online business
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