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Product Description
Book Description
Making the dream a reality?
For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot?s Guide® to Starting and Running a Winery, readers will learn:
?How to put together a business plan
?Different varieties of grapes and wines
?How to lay out a floor plan and what equipment is needed
?How to promote wines
For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot?s Guide® to Starting and Running a Winery, readers will learn:
?How to put together a business plan
?Different varieties of grapes and wines
?How to lay out a floor plan and what equipment is needed
?How to promote wines
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.1 out of 5 stars (9 customer reviews)
20 of 21 people found the following review helpful
4.0 out of 5 stars
A "Must-Have" for Anyone Considering Winery Operations, Oct 16 2009
By Nana T. "Mountains4me" - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: The Complete Idiot's Guide to Starting and Running a Winery (Paperback)
At first, i thought the book was too negative, and actually discouraging to winery-ownership aspirations("You can make a small fortune in the wine business, provided you begin with a large one." HA HA). But as I read other books, I realized the author's purpose: There were just too many people gettin' into the "wine biz" for purely romantic reasons, without an ounce of outdoor/ag/technical/marketing knowledge. It's not hard to "love" wine; many people do. Neither is it hard to love fast cars, but I wouldn't think of operating a sports car dealership. And yes, from first-hand experience, it is VERY expensive to start up a winery. For anyone considering getting into the winery business, this book is worth buying even if only for the wonderful Appendix: an excellent collection of forms, worksheets & resources that every winery operator, or anyone thinking of owning a winery, should definitely include in their personal library.
13 of 13 people found the following review helpful
4.0 out of 5 stars
Winery 101, Feb 26 2009
By Jeffrey S. Anderson - Published on Amazon.com
This review is from: The Complete Idiot's Guide to Starting and Running a Winery (Paperback)
Despite the title, (a common curse with this series) this is a workable reality check for the would be winemaker. There is little actual discussion of technique, but there are many other sources for that. This is more a discussion of what elements would have to be in place for a new venture to be successful.
10 of 10 people found the following review helpful
5.0 out of 5 stars
This is the business side of the proposition, Nov 16 2009
By Michael A. Duvernois - Published on Amazon.com
This review is from: The Complete Idiot's Guide to Starting and Running a Winery (Paperback)
Okay, first off, ignore the silly title. There are good "Complete Idiot's" and "Dummies" books and not so good ones. This is a good one. The best book, and certainly the most complete book, I've seen on the business side of starting a winery. I'd recommend other books on wine making (including the excellent The Way to Make Wine: How to Craft Superb Table Wines at Home which bridges the home winemaking and small winery divide) but if you're serious about a winery, going to a couple of books is hardly a major problem.The book is well-written, clear, and informative. Alas, my recommendation would carry more weight if I've opened a winery and made a profit, but so far this book falls into the informational category for me.
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