- Hardcover: 992 pages
- Publisher: Jossey-Bass; 1 edition (Feb 15 2001)
- Language: English
- ISBN-10: 0787953520
- ISBN-13: 978-0787953522
- Product Dimensions: 24.2 x 18.4 x 4.9 cm
- Shipping Weight: 1.7 Kg
- Amazon Bestsellers Rank: #397,999 in Books (See Top 100 in Books)
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Product Description
Review
"The greatest strength of this book is that it demonstrates the underlying structure of a fundraising plan and reveals the necessary interrelationships among the many components of a comprehensive development operation. . . . The book provides a one-stop resource that emphasizes the best practices in nonprofit fundraising." --Cathlene Williams, CAE director of education and research programs, NSFRE
Product Description
The complete resource for fundraisers in any nonprofit organization!
Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.
Inside This Book
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First Sentence
The term development is often considered a synonym, or even a euphemism, for fundraising. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The term development is often considered a synonym, or even a euphemism, for fundraising. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
5.0 out of 5 stars (2 customer reviews)
6 of 6 people found the following review helpful
5.0 out of 5 stars
Comprehensive, Intelligent and Very Helpful, Nov 3 2006
By Gregory Falk - Published on Amazon.com
This review is from: Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource (Hardcover)
Dove's text surpasses the two other books I've read on fundraising in numerous ways. He provides a thorough, well-organized approach to fundraising in general and with extensive attention both to the various types of campaigns and to the many components that make up a successful program. Furthermore, Dove cites countless sources of research and practitioner experience, so that his admonitions about what to do and how to do it have a clear rationale and empirical evidence undergirding them. While I'm sure I'll continue to read other texts to delve deeper into details, I can't imagine I'll need to read another overview in the near future, because Dove's work has completely met that need for me.
5 of 6 people found the following review helpful
5.0 out of 5 stars
Current, creative, thorough, Dec 29 2004
By www.eFundraise.org - Published on Amazon.com
This review is from: Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource (Hardcover)
A comprehensive resource guide to the many variables of nonprofit fundraising campaigns and events. Well-researched; well-written. Especially helpful was the resource section, which provided actual templates and word-for-word scripts -- very applicable.
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