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Confessions of an Advertising Man [Paperback]

David Ogilvy , Sir Alan Parker
4.5 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

Jan. 1 2012
A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written
 
"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  —David Ogilvy
 
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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Review

"Ogilvy is the creative force of modern advertising."  —New York Times


"Ogilvy's writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising." — IndependentMail.com

"Required reading for anyone in business"  —Media Week



"It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business—and particularly marketing and PR."  —Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business Insider


"I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year."—George Parker in Business Insider

"It's a classic...I tell my students if you're going to read a book about advertising, start with that one." — Investor's Business Daily

About the Author

David Ogilvy (1911–1999), referred to in 1962 by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars A Classic from One of the Masters March 24 2004
Format:Paperback
While not as detailed or colorfully illustrated as his later work "Ogilvy on Advertsing," this is still a classic fillld with great information. The book is clearly a precursor to "Ogilvy on Advertising," as many of the same elements can be found in it.
Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency.
Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising.
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4.0 out of 5 stars Easy read, good book Feb. 10 2011
Format:Paperback
This book is well written and easy to read. David Ogilvy is recognized as one
of the leading ad. man of the last century.

I highly recommend it to anyone that likes to study the classics.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars  53 reviews
130 of 137 people found the following review helpful
5.0 out of 5 stars He changed my life Sept. 4 2005
By Bruce G. Silverman - Published on Amazon.com
Format:Paperback
I first read "Confessions" in 1967 when I was a law student who had figured out he didn't want to be a lawyer. After reading it, I decided that I belonged on Madison Avenue... and that I HAD to work at Ogilvy & Mather. I somehow talked my way into a job there... as a mailboy... and by the time I left a decade and a half later, I was one of the agency's top creative people. I recently retired... after a 38-year career in advertising at five different agencies. "Confessions" remains the best guide ever about how to run an agency, and how to hire one. And David Ogilvy was, without a doubt, the best boss I ever had.
37 of 38 people found the following review helpful
5.0 out of 5 stars A Classic from One of the Masters March 24 2004
By James Sadler - Published on Amazon.com
Format:Paperback
While not as detailed or colorfully illustrated as his later work "Ogilvy on Advertsing," this is still a classic fillld with great information. The book is clearly a precursor to "Ogilvy on Advertising," as many of the same elements can be found in it.
Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency.
Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising.
29 of 29 people found the following review helpful
5.0 out of 5 stars I Confess "David Ogilvy" He's The Man!! June 10 2005
By Deremiah *CPE - Published on Amazon.com
Format:Paperback
While in Uptown on the Northside of Chicago I found this amazing book at a used book store. What David shares with his listening audience is very inspirational. Besides giving you an amazing foundation David teaches you the following:

How to manage an advertising agency (admire people who work hard)
How to get clients
How to keep clients
How to be a good client
How to Build great campaigns
How to write potent copy
How to illustrate advertisements and posters
How to make good television commercials
How to make good campaigns for food products, Tourist destinations and proprietary medicines
How to rise to the top of the tree--advise to the young

Well these are only a few of the very powerful items that David Ogilvy shares. If you would like to know more just remember you will when you buy this book. It's just a wonderful resource that's well put together. When you read it you will agree. This book needs one more very important person....YOU.

These are a few main key concepts that attracted me to this book.
15 of 16 people found the following review helpful
5.0 out of 5 stars An outstanding read!! Nov. 20 2003
By "slynnes" - Published on Amazon.com
Format:Paperback
I am a freshmen marketing mojor at Johnson & Wales University and let me just say that this book is outstanding. There are concepts in this book that no marketing professor will ever teach you! David Ogilvy is an advertising genius! If your looking for a great book that will give you a tremendous leap forward in the marketing/advertising industry, this is the book to pick up. I checked this book out at the local library, but i loved it so much that i am planning on picking up my own copy of the book!
8 of 8 people found the following review helpful
5.0 out of 5 stars Old Dogs Can Teach Young Pups New Tricks Jan. 15 1997
By A Customer - Published on Amazon.com
Format:Paperback
CONFESSIONS OF AN ADVERTISING MAN makes two important
contributions to students and young business
people. First this book provides a treasure trove of
highly valued best practices, applicable to all
professions. Second, through its longevity, CONFESSIONS
has transformed into an impartial looking glass focused
on the predjudices and sexisim so easily accepted by
industrial society during the late fifties and early
sixties. For those born
into a more accepting society, CONFESSIONS will provide
non-judgemental insight into many common additudes of that era.
The social relevance of CONFESSIONS results
from its original 1963 publishing date. This same age bolsters the importance of the books business message.

After all, few non-fiction books age like fine wine. Most
turn to vinegar within weeks or months.
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