|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
| ||||||||||||||||||||||||||||||
Frequently Bought Together
Product Details
|
Product Description
Review
"Ogilvy is the creative force of modern advertising." —New York Times
"It changed my life, and it will change yours." —Roger Stone
"Required reading for anyone in business" —Media Week
"It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business—and particularly marketing and PR." —Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business Insider
"Ogilvy lays down some mind-blowing concepts that can benefit many industries and business professionals.” —EarlyWord
Book Description
A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written
"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David Ogilvy
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
Inside This Book
(Learn More)
Browse and search another edition of this book.
Browse and search another edition of this book.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars
A Classic from One of the Masters,
By
This review is from: Confessions of an Advertising Man (Paperback)
While not as detailed or colorfully illustrated as his later work "Ogilvy on Advertsing," this is still a classic fillld with great information. The book is clearly a precursor to "Ogilvy on Advertising," as many of the same elements can be found in it.Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency. Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising.
4.0 out of 5 stars
Easy read, good book,
This review is from: Confessions of an Advertising Man (Paperback)
This book is well written and easy to read. David Ogilvy is recognized as oneof the leading ad. man of the last century. I highly recommend it to anyone that likes to study the classics.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.7 out of 5 stars (35 customer reviews) 89 of 94 people found the following review helpful
5.0 out of 5 stars
He changed my life,
By Bruce G. Silverman - Published on Amazon.com
This review is from: Confessions of an Advertising Man (Paperback)
I first read "Confessions" in 1967 when I was a law student who had figured out he didn't want to be a lawyer. After reading it, I decided that I belonged on Madison Avenue... and that I HAD to work at Ogilvy & Mather. I somehow talked my way into a job there... as a mailboy... and by the time I left a decade and a half later, I was one of the agency's top creative people. I recently retired... after a 38-year career in advertising at five different agencies. "Confessions" remains the best guide ever about how to run an agency, and how to hire one. And David Ogilvy was, without a doubt, the best boss I ever had.
33 of 34 people found the following review helpful
5.0 out of 5 stars
A Classic from One of the Masters,
By James Sadler - Published on Amazon.com
This review is from: Confessions of an Advertising Man (Paperback)
While not as detailed or colorfully illustrated as his later work "Ogilvy on Advertsing," this is still a classic fillld with great information. The book is clearly a precursor to "Ogilvy on Advertising," as many of the same elements can be found in it.Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency. Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising. 23 of 23 people found the following review helpful
5.0 out of 5 stars
I Confess "David Ogilvy" He's The Man!!,
By Deremiah *CPE "Inspirational Speaking Star & ... - Published on Amazon.com
This review is from: Confessions of an Advertising Man (Paperback)
While in Uptown on the Northside of Chicago I found this amazing book at a used book store. What David shares with his listening audience is very inspirational. Besides giving you an amazing foundation David teaches you the following:How to manage an advertising agency (admire people who work hard) How to get clients How to keep clients How to be a good client How to Build great campaigns How to write potent copy How to illustrate advertisements and posters How to make good television commercials How to make good campaigns for food products, Tourist destinations and proprietary medicines How to rise to the top of the tree--advise to the young Well these are only a few of the very powerful items that David Ogilvy shares. If you would like to know more just remember you will when you buy this book. It's just a wonderful resource that's well put together. When you read it you will agree. This book needs one more very important person....YOU. These are a few main key concepts that attracted me to this book. |
|
Listmania!
|
|
Look for similar items by category
- Books > Biographies & Memoirs > Professionals & Academics > Business
- Books > Business & Investing > Biography & History > Captains of Industry
- Books > Business & Investing > Biography & History > Company Profiles
- Books > Business & Investing > Marketing & Sales > Advertising
- Books > Business & Investing > Skills > Running Meetings & Presentations
- Books > Professional & Technical > Business Management > Marketing & Sales > Advertising
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
|
