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Confessions of an Advertising Man Paperback – Jan 1 2012


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Product Details

  • Paperback: 192 pages
  • Publisher: Southbank Publishing (Jan. 1 2012)
  • Language: English
  • ISBN-10: 190491537X
  • ISBN-13: 978-1904915379
  • Product Dimensions: 23.1 x 15 x 1.8 cm
  • Shipping Weight: 318 g
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #23,671 in Books (See Top 100 in Books)

Product Description

Review

"Ogilvy is the creative force of modern advertising."  —New York Times


"Ogilvy's writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising." — IndependentMail.com

"Required reading for anyone in business"  —Media Week



"It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business—and particularly marketing and PR."  —Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business Insider


"I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year."—George Parker in Business Insider

"Monumental...there is the kind of good, solid, smart, great-work-inspiring advice that any one in this business – and that includes clients – would be wise to review."  —The Agency Review 


"It's a classic...I tell my students if you're going to read a book about advertising, start with that one." — Investor's Business Daily

"For anyone working in the marketing profession, this is an essential text."  — Financial Times


“. . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture.” —The Huffington Post

About the Author

David Ogilvy (1911–1999), referred to in 1962 by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.


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4 of 4 people found the following review helpful By James Sadler on March 24 2004
Format: Paperback
While not as detailed or colorfully illustrated as his later work "Ogilvy on Advertsing," this is still a classic fillld with great information. The book is clearly a precursor to "Ogilvy on Advertising," as many of the same elements can be found in it.
Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency.
Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising.
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Format: Paperback
This book is well written and easy to read. David Ogilvy is recognized as one
of the leading ad. man of the last century.

I highly recommend it to anyone that likes to study the classics.
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By Tyrel on July 25 2015
Format: Paperback Verified Purchase
Well written book with great content. Even if your not in advertising there is still a lot of sound advice for managers out there. Definitely recommend it.
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Format: Paperback Verified Purchase
ARRIVED AS EXPECTED ARRIVED IN THE CONDITION EXPECTED

VERY PLEASED
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By Roy Semple on June 24 2015
Format: Paperback Verified Purchase
A classic must read for marketing professionals.
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