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Conjoint Measurement: Methods and Applications Hardcover – Nov 28 2007

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Product Details

  • Hardcover: 373 pages
  • Publisher: Springer; 4th ed. 2007 edition (Nov. 28 2007)
  • Language: English
  • ISBN-10: 3540714030
  • ISBN-13: 978-3540714033
  • Product Dimensions: 15.6 x 2.2 x 23.4 cm
  • Shipping Weight: 612 g
  • Amazon Bestsellers Rank: #2,674,425 in Books (See Top 100 in Books)
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Product Description


From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)

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