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Conquering the Wireless World: The Age of M-Commerce Hardcover – May 11 2001


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Product Details

  • Hardcover: 312 pages
  • Publisher: Capstone; 1 edition (May 11 2001)
  • Language: English
  • ISBN-10: 184112138X
  • ISBN-13: 978-1841121383
  • Product Dimensions: 2.9 x 16.4 x 24 cm
  • Shipping Weight: 685 g
  • Average Customer Review: 2.2 out of 5 stars  See all reviews (5 customer reviews)
  • See Complete Table of Contents


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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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By Rolf Dobelli on April 15 2002
Format: Hardcover
Douglas Lamont, a member of IBM's Mobile Computing Marketing Advisory Board, argues that wireless will completely supplant the fixed-wired Internet and will be the dominant way to surf, purchase and talk to your friends. Lamont even goes so far as to suggest investments: Nokia, Japan's DoCoMo-AOL alliance and wireless infrastructure firms. He even explains why Europe and Japan lead the United States in wireless "m" (for mobile) commerce - because the U.S. has been slow to adopt a national wireless standard. We from getAbstract recommend this tech-literate book to anyone at all curious about the future of wireless technology and its implications.
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Format: Hardcover
I looked forward to reading this book, but at the end was disappointed. There was not one single illustration / photograph / diagram / piechart / graph etc, so every application, trend or statistic had to be visualised purely from the text.
I know what a 'manga' cartoon is, having worked in Japan, but if you didn't know, you'd still end up mystified - even one illustration would have helped.
The book was very repetitive - why would the author tell us at least 18 times that the Japanese love to download 'manga' - and so often - eg its mentioned on pages 140, 145, 148, 155, 157, 160, 162, 164 - each time as if its new information?
The role of Smart Cards gets a mention in less than 2 pages, and only appears in the last 10 pages of the book. There's no adequate explanation of Electronic Wallets or Internet Banking, like what do they do or how do they work?
In the final chapter, Conclusion, this isn't actually a 'round up' - totally new things suddenly appear, such as 802.11b. Yet there's absolutely no mention anywhere of Bluetooth, e-books, Blackberry devices etc.
There is continual mention of DoCoMo and I-mode, but no mention at all of the other Japanese offerings such as KDDI & J-Phone.
The Index is very poorly compiled - several references are made in the text to Manchester United, but it never appears in the Index. The Index has an entry for 'mobile phone' but only once (on page 52). Did the compiler of the index actually 'read' the book?
The remark on page 48 as to how m-commerce 'permits mothers to breast-feed their babies on time and at work' still mystifies me - wouldn't an alarm on a wrist watch or PDA do the same?
There is a 7-line mention (page 67) of the potential health issues associated with cellphone radiation, but the descriptions are very poor, for example 'damage to genes in blood cells', 'weaken the blood-brain barrier' and 'cause unknown genetic changes'...
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Format: Hardcover
I run a wireless service for Italophiles called Mobìlito and was hoping to garner some insight from what has worked overseas where the wireless content and commerce marketplace is more developed. After reading the reviews I decided to purchase the book used...a wise move in retrospect. The good news is that there is useful and interesting info. The bad news is that Prof. Lamont's writing style comes off as stream-of-conscious lecture-discussions. The book lacks an editor and it shows coming off as unfocused. The organization is choppy and sometimes redundant making it difficult to read. Also, there is a measure of hypeful/name-dropping which reflects the time this book was written: pre-tech crash. As such the book quickly shows it's age. The book makes the cut as a keeper but I wouldn't recommend buying it new.
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Format: Hardcover
Reading this book was a painful waste of time! As a graduate student taking an Internet marketing course, this text was required reading. I found it to be extremely arrogant and repetitive. Lamont states that all data shows that Americans are losing their reluctance towards m-commerce, but never sites any data. This is just one example of Lamonts self-proclamation of being an expert. He never examines the issues of why Americans are reluctant to use wireless technology (i.e. decreased functionality vs. the computer Internet and a reliable wired telephone infrastructure). He makes broad statements and tries to compare the mobile markets in Europe, Japan and the United States, when they have very little in common.
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Format: Hardcover
When I looked at this book in the bookstore, it seemed like a promising tome on a rather up and coming area. How wrong I was. There are many 'flaws' in this book (and the fact that the back cover listed a whole bunch of unknown name who praised the book probably should have alerted me). Here are some of the problems with the book:
- Doug Lamont seems to be a rather self-proclaimed expert who offers rather unsubstantiated advice on m-commerce which seems entirely based on his perception that iMODE is doing well and buying stakes in several European carriers and Nokia phones are cool. - the book is littered with examples of the success of iMode and the Japanese market plus repetitive mentions of how Japanese teenagers like manga cartoons and AOL hooking up with iMode to deliver content was the greatest thing since the mobile phone - he doesn't seem to have any ideas beyond that. - its an excessively American outlook on m-commerce despite the fact that it has been acknowledge by IDC and even Gartner that wireless is going to be big in Asia and not the US - so why even talk about American standards dominating outside the US? - the worst thing of all, it doesn't really offer any real insight. Some 300 pages of repetitive ideas that hype the same things and basically, tell most telcos what they already know. - Finally, his 'Invest, Option and Terminate' analysis of what areas to get into are so general, they're no brainers.
Its a hugely general book that claims to offer analysis based on articles from the Economist, the Wall Street Journal and the Financial Times if the bibliography list is anything go to by.
My biggest regret is that I actually bought it after reading a few pages and thinking it might have some promise.
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