Constructing Public Opinion: How Political Elites Do What They Like and Why We Seem to Go Along with It [Paperback]

Justin Lewis (Author)

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Book Description

Publication Date: Mar 7 2001

Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken. Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media´s influence is limited, it works strategically to maintain the power of pro-corporate political elites.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken. Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media´s influence is limited, it works strategically to maintain the power of pro-corporate political elites.

Product Details

Paperback: 240 pages
Publisher: Columbia University Press (Mar 7 2001)
Language: English
ISBN-10: 0231117671
ISBN-13: 978-0231117678
Product Dimensions: 15.4 x 1.7 x 22.8 cm
Shipping Weight: 363 g
Amazon Bestsellers Rank: #578,703 in Books (See Top 100 in Books)
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Review

Very well written and shows that cultural studies and quantitative data are not necessarily incompatible. International Journal of Public Opinion Research

About the Author

Justin Lewis is professor of communication at the University of Massachusetts, Amherst.

Inside This Book (Learn More)

First Sentence
In Norton Juster's The Phantom Tollbooth, there are two competing kingdoms: Dictionopolis, the kingdom of words, and Digitopolis, the kingdom of numbers. Read the first page

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Front Cover | Copyright | Table of Contents | Excerpt | Index