Marketing by Charles W. Lamb, Joe F. Hair and Carl McDaniel (Jan 1 2010)
- Usually ships in 3 to 6 weeks
- More buying choices - Hardcover
- CDN$ 39.04 new (5 offers)
- CDN$ 37.56 used (8 offers)
- Eligible for FREE Super Saver Shipping.
- See newer version
- Table of Contents: ... Understanding Consumer Behavior 191 The Consumer Decision ... See a random page in this book.