Vous voulez voir cette page en français ? Cliquez ici.

Have one to sell? Sell yours here
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Consumer Behaviour: Buying, Having, and Being, Fifth Canadian Edition with MyMarketingLab (5th Edition) [Misc. Supplies]

Michael R. Solomon , Judith L. Zaichkowsky , Rosemary Polegato
3.8 out of 5 stars  See all reviews (5 customer reviews)

Available from these sellers.

Save Up to 90% on Textbooks
Hit the books in Amazon.ca's Textbook Store and save up to 90% on used textbooks and 35% on new textbooks. Learn more.
Join Amazon Student in Canada

Book Description

April 20 2010 0131384325 978-0131384323 5

Praised for its comprehensive coverage of Canadian research, examples, and cases, Solomon is the leader in Consumer Behaviour.  Understanding why people behave as they do is necessary in order to create a marketing concept and strategy; Consumer Behaviour  provides a wealth of examples of marketing and consumer practices giving a uniquely Canadian perspective on consumer research.

Special Offers and Product Promotions

  • Join Amazon Student in Canada

Customers Who Bought This Item Also Bought

Product Details

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

3.8 out of 5 stars
3.8 out of 5 stars
Most helpful customer reviews
4.0 out of 5 stars Interesting concepts Dec 23 2012
Format:Misc. Supplies|Verified Purchase
Used the book for a university class and I still refer to it for concepts and terms.
Applicable in my career.
Was this review helpful to you?
4.0 out of 5 stars goood book Oct. 1 2011
Format:Misc. Supplies
Nice book with lots of examples and such.... it is making the course easier and funner. It is recommanded by the prof. but it s a good book
Was this review helpful to you?
5.0 out of 5 stars Fast Delivery Sept. 16 2011
Format:Misc. Supplies
Product was received in good condition. I received the book within 1.5 business days. It doesn't get any faster than that! Thanks so much.
Was this review helpful to you?
0 of 1 people found the following review helpful
2.0 out of 5 stars Yawn Feb. 8 2011
By Kizzy
Format:Misc. Supplies
Considering I'm half way through university and have read many a textbook that have had similar information, this textbook was quite boring. Nothing new learned. If you're not a university student and want a basic knowledge of marketing, this may be the book for you. It get's really in-depth into areas such as scent and colour. Good luck reading!
Was this review helpful to you?
0 of 1 people found the following review helpful
4.0 out of 5 stars Great Canadian Marketing Book Oct. 4 2010
Format:Misc. Supplies
The book is great, just a bit overpriced in bookstores. Amazon was a bit cheaper. For the price you might as well share with a friend.
Was this review helpful to you?
Search Customer Reviews
Only search this product's reviews

Look for similar items by category