Praised for its comprehensive coverage of Canadian research, examples, and cases, Solomon is the leader in Consumer Behaviour. Understanding why people behave as they do is necessary in order to create a marketing concept and strategy; Consumer Behaviour provides a wealth of examples of marketing and consumer practices giving a uniquely Canadian perspective on consumer research.
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The book is in great condition, good deal. Thanks!
Considering I'm half way through university and have read many a textbook that have had similar information, this textbook was quite boring. Nothing new learned.
The book is great, just a bit overpriced in bookstores. Amazon was a bit cheaper. For the price you might as well share with a friend.