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Consumer Behaviour: Buying, Having, and Being, Fifth Canadian Edition with MyMarketingLab (5th Edition) [Misc. Supplies]

Michael R. Solomon , Judith L. Zaichkowsky , Rosemary Polegato
3.8 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

April 20 2010 0131384325 978-0131384323 5

Praised for its comprehensive coverage of Canadian research, examples, and cases, Solomon is the leader in Consumer Behaviour.  Understanding why people behave as they do is necessary in order to create a marketing concept and strategy; Consumer Behaviour  provides a wealth of examples of marketing and consumer practices giving a uniquely Canadian perspective on consumer research.


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Customer Reviews

3.8 out of 5 stars
3.8 out of 5 stars
Most helpful customer reviews
4.0 out of 5 stars Interesting concepts Dec 23 2012
Format:Misc. Supplies|Verified Purchase
Used the book for a university class and I still refer to it for concepts and terms.
Applicable in my career.
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4.0 out of 5 stars goood book Oct. 1 2011
Format:Misc. Supplies
Nice book with lots of examples and such.... it is making the course easier and funner. It is recommanded by the prof. but it s a good book
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5.0 out of 5 stars Fast Delivery Sept. 16 2011
Format:Misc. Supplies
Product was received in good condition. I received the book within 1.5 business days. It doesn't get any faster than that! Thanks so much.
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0 of 1 people found the following review helpful
2.0 out of 5 stars Yawn Feb. 8 2011
By Kizzy
Format:Misc. Supplies
Considering I'm half way through university and have read many a textbook that have had similar information, this textbook was quite boring. Nothing new learned. If you're not a university student and want a basic knowledge of marketing, this may be the book for you. It get's really in-depth into areas such as scent and colour. Good luck reading!
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0 of 1 people found the following review helpful
4.0 out of 5 stars Great Canadian Marketing Book Oct. 4 2010
Format:Misc. Supplies
The book is great, just a bit overpriced in bookstores. Amazon was a bit cheaper. For the price you might as well share with a friend.
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