Praised for its comprehensive coverage of Canadian research, examples, and cases, Solomon is the leader in Consumer Behaviour. Understanding why people behave as they do is necessary in order to create a marketing concept and strategy; Consumer Behaviour provides a wealth of examples of marketing and consumer practices giving a uniquely Canadian perspective on consumer research.
Book Description
Product Details
Would you like to update product info or give feedback on images?
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most helpful customer reviews
By Stephanie
Amazon Verified Purchase
Used the book for a university class and I still refer to it for concepts and terms.
Applicable in my career.
Applicable in my career.
Nice book with lots of examples and such.... it is making the course easier and funner. It is recommanded by the prof. but it s a good book
By Bree Pettis
Product was received in good condition. I received the book within 1.5 business days. It doesn't get any faster than that! Thanks so much.
Most recent customer reviews
2.0 out of 5 stars
Yawn
Considering I'm half way through university and have read many a textbook that have had similar information, this textbook was quite boring. Nothing new learned. Read more
Published on Feb 8 2011 by Kizzy
4.0 out of 5 stars
Great Canadian Marketing Book
The book is great, just a bit overpriced in bookstores. Amazon was a bit cheaper. For the price you might as well share with a friend.
Published on Oct 4 2010 by Shay Clark
Listmania!
Look for similar items by category
Feedback
Would you like to update product info or give feedback on images?
