Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World Paperback – Feb 7 2012
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"Bruce Philp is a master of his subject, and he offers his readers a thoroughly gratifying peek into the inner world of branding. Consumer Republic bristles with insight and with wit."
—Stephanie Nolan, author of 28
"An utterly foundation-shaking argument that the consumerism responsible for plundering this planet is the only thing that can save it. By changing the way we buy, we can dominate the agenda of every major corporation. Maybe the most astonishing aspect of this idea is that it comes from an adman."
—Terry O'Reilly, author of The Age of Persuasion
"It is refreshing to have someone with Bruce's expertise bring clarity to an often chaotic and confusing area of practice. He not only shows us where we've been, but leads the way to the world of tomorrow."
— Rahaf Harfoush, author of Yes We Did: An Insider's Look at How Social Media Built the Obama Brand
From the Hardcover edition.
About the Author
BRUCE PHILP spent nearly three decades in the business of advertising and branding, mediating between corporations who want to make money and consumers who hope to exchange some for a better life. Working with some of the world's most famous brands, he has been in a unique position to observe how marketers and their consumers operate as two solitudes, and the dysfunction, waste, and damage that often result. In 2008, he co-authored the national bestseller The Orange Code: How ING Direct Succeeded By Being A Rebel With a Cause. Bruce Philp speaks and writes on branding at his blog, Brand Cowboy, and is an occasional contributor to newspaper and marketing trade journals.
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Awakening, cheeky and enlightening. Consumer Republic, by Bruce Philp is an open sesame to a world we're all wrapping our minds around. Advertising is heavily fragmented. Read morePublished on May 2 2011 by Ash Rashvand
In my opinion, since the beginning of time man has been focused on one thing..... seeking a higher standard of living. Read morePublished on March 30 2011 by Stu Smith
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