BRUCE PHILP spent nearly three decades in the business of advertising and branding, mediating between corporations who want to make money and consumers who hope to exchange some for a better life. Working with some of the world's most famous brands, he has been in a unique position to observe how marketers and their consumers operate as two solitudes, and the dysfunction, waste, and damage that often result. In 2008, he co-authored the national bestseller The Orange Code: How ING Direct Succeeded By Being A Rebel With a Cause. Bruce Philp speaks and writes on branding at his blog, Brand Cowboy, and is an occasional contributor to newspaper and marketing trade journals.
Awakening, cheeky and enlightening. Consumer Republic, by Bruce Philp is an open sesame to a world we're all wrapping our minds around. Advertising is heavily fragmented. Read morePublished on May 2 2011 by Ash Rashvand
In my opinion, since the beginning of time man has been focused on one thing..... seeking a higher standard of living. Read morePublished on March 30 2011 by Stu Smith