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Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World [Paperback]

Bruce Philp
4.8 out of 5 stars  See all reviews (6 customer reviews)
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Book Description

Feb. 7 2012

In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers' hands.
 
The foundation of Consumer Republic's message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. Through this book Bruce Philp will inspire you to buy less, maybe, but demand better; to make better choices; and then to speak up when you're happy and when you're not. Pin every one of these acts to a brand and corporations will be forced to cooperate in making our way of life sustainable. Ultimately, if we take control of brands, we can save the world.


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Review

"Bruce Philp is a master of his subject, and he offers his readers a thoroughly gratifying peek into the inner world of branding. Consumer Republic bristles with insight and with wit."
—Stephanie Nolan, author of 28

"An utterly foundation-shaking argument that the consumerism responsible for plundering this planet is the only thing that can save it. By changing the way we buy, we can dominate the agenda of every major corporation. Maybe the most astonishing aspect of this idea is that it comes from an adman."
—Terry O'Reilly, author of The Age of Persuasion
 
"It is refreshing to have someone with Bruce's expertise bring clarity to an often chaotic and confusing area of practice. He not only shows us where we've been, but leads the way to the world of tomorrow."
— Rahaf Harfoush, author of Yes We Did: An Insider's Look at How Social Media Built the Obama Brand


From the Hardcover edition.

About the Author

BRUCE PHILP spent nearly three decades in the business of advertising and branding, mediating between corporations who want to make money and consumers who hope to exchange some for a better life. Working with some of the world's most famous brands, he has been in a unique position to observe how marketers and their consumers operate as two solitudes, and the dysfunction, waste, and damage that often result. In 2008, he co-authored the national bestseller The Orange Code: How ING Direct Succeeded By Being A Rebel With a Cause. Bruce Philp speaks and writes on branding at his blog, Brand Cowboy, and is an occasional contributor to newspaper and marketing trade journals.




From the Hardcover edition.

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Customer Reviews

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Most helpful customer reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Great Read - Entertaining and Insightful March 16 2011
Format:Hardcover
Consumer Republic is a fabulous read, packed with fascinating research, along with entertaining and insightful first-hand accounts. After reading this book I felt smarter, better informed and enjoyed the humorous storytelling style. It caused me to fundamentally shift my perspective towards my consumption habits. Without making me feel guilty, it was a call to action to reevaluate my habits and my impact. I highly recommend it.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Pretty Neat How-to on Changing the World March 15 2011
Format:Hardcover
Filled with anecdotes and knowledge of the "brand business" that only an insider like author Bruce Philp can provide, Consumer Republic is one of the truly authentic voices in the discussion of how large corporations really work, and how we consumers can force them to do good. I liked this book a lot because it makes a very convincing argument about why corporations must listen to us, and how this puts the power to change the world right in our hands. If you've ever asked how to make the world a better place, Consumer Republic holds the surprising answer. Definitely a worthwhile read.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Consumer Republic a Consumer Must Have March 16 2011
Format:Hardcover
Consumer Republic By Bruce Philp is a consumer must-buy. This book is interesting, funny, easy to read and understand. The thrust of the book is that we can all make a difference by being mindful of what we purchase. The three rules - buy less, buy better and take care of what you buy are good strong common sense ideas. Something we can all get behind and practice. I think this book should be bed time reading for families or perhaps used in our public school curriculum. It is hopeful, funny, well-informed and constructive. Above all,it does not preach or scold as so many books of social criticism do these days. I particularly liked the way he weaves the thinking of Buddha, Ruskin and William Morris to persuade us that we shouldn't have anything in the house that isn't useful or beautiful. The take-away is that we should make our consumption count for something, like casting a ballot.
(I was trying to find the book just now and found my 13 year old had it by her bedside!)
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