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Short and simple, it explains the complicated world of connections we now find ourselves plopped into. The 'STEPPS' he outlines are quite useful.Published 14 months ago by Mark Hawkins
Finally a book that gives you a lot of substance! It has made me realize we are really just a bunch of drones easily manipulated. Read morePublished 14 months ago by Ideal North
"This is a faithful saying and worthy of all acceptance." -- 1 Timothy 4:9 (NKJV)
Some nonfiction books state important ideas for the first time. Read more
Jonah Berger is a professor of marketing at the Wharton School at the University of Pennsylvania. Daniel Gilbert, professor at Harvard, has said that Dr. Read morePublished 15 months ago by sean s.
*A full executive summary of this book is available at newbooksinbrief dot com.
It is only recently, with the rise of the internet, that the term ‘viral’ has gone, well,... Read more