Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook Paperback – May 2 1995
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By R. R. Wilk - Published on Amazon.com
Though it is almost ten years old now,this is still one of the most exciting books in consumer research and marketing. It brings together a wide variety of cultural analyses of goods and consumption, showcasing methods and theories which will be useful to anyone interested in why people buy the things they do.