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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook Paperback – May 2 1995

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Product Details

  • Paperback: 482 pages
  • Publisher: Sage Publications (May 2 1995)
  • Language: English
  • ISBN-10: 080395753X
  • ISBN-13: 978-0803957534
  • Product Dimensions: 15.2 x 3.2 x 22.9 cm
  • Shipping Weight: 726 g
  • Amazon Bestsellers Rank: #2,627,523 in Books (See Top 100 in Books)
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"Let me begin this chapter with the following enthusiastic, urgent, and unabashedly tempocentric assertion." Read the first page
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1 of 1 people found the following review helpful
Still a very useful and important book April 23 2006
By R. R. Wilk - Published on
Format: Paperback
Though it is almost ten years old now,this is still one of the most exciting books in consumer research and marketing. It brings together a wide variety of cultural analyses of goods and consumption, showcasing methods and theories which will be useful to anyone interested in why people buy the things they do.