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Most Helpful Customer Reviews on Amazon.com (beta)
1 of 1 people found the following review helpful
Still a very useful and important bookApril 23 2006
Richard R. Wilk
- Published on Amazon.com
Though it is almost ten years old now,this is still one of the most exciting books in consumer research and marketing. It brings together a wide variety of cultural analyses of goods and consumption, showcasing methods and theories which will be useful to anyone interested in why people buy the things they do.