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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook Paperback – May 2 1995


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"Let me begin this chapter with the following enthusiastic, urgent, and unabashedly tempocentric assertion." Read the first page
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1 of 1 people found the following review helpful
Still a very useful and important book April 23 2006
By Richard R. Wilk - Published on Amazon.com
Format: Paperback
Though it is almost ten years old now,this is still one of the most exciting books in consumer research and marketing. It brings together a wide variety of cultural analyses of goods and consumption, showcasing methods and theories which will be useful to anyone interested in why people buy the things they do.


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