An outstanding review and analysis of major thinkers! Thorough in scope and highly accessible, this volume introduces readers to the thinkers who have exerted a profound influence on contemporary rhetorical theory. The brief biographical sketches locate the theorists in time and place, showing how life experiences influenced perspectives on rhetorical thought. The concise explanations of complex concepts are clear and provide readers with a solid foundation for reading the major works of these scholars. The critical commentary is carefully chosen to place the theories within a broader rhetorical context. Each chapter ends with a complete bibliography of works by the theorists. Previous editions have been praised as indispensable; the Third Edition is equally essential.