"Dr. Hackos has written an invaluable reference. This book will arm you with the knowledge to turn your information into a real competitive advantage."
-PG Bartlett, VP of Marketing, Arbortext
"Finally! A book written for information-development managers who want to move their departments into the 21st century."
-Diane Davis, Senior Publications Manager, Synopsys, Inc.
Content management begins with a vision of the users' experience--learning what information your customers, employees, and trading partners need from you and how best to deliver it. Successfully publishing your content to the Web and multiple other channels means grounding your strategy in your user community and building on it a comprehensive information model. An effective information strategy in today's highly competitive e-business world requires planning, design, structure, and collaboration. At the center of this strategy is content--the currency for competing in the Digital Age. Your effectiveness at managing and delivering content can make the difference between business success and failure. Not only is content management in your future, it is one of the greatest challenges faced by businesses today.
Using the content management strategy that she helped develop for companies such as Nortel, Motorola, Xerox, Cisco, and others, JoAnn Hackos walks content managers and developers, information architects, Web designers, and IT managers through the five phases of content management and discusses in detail important issues such as:
* Establishing a content strategy to determine what content your users need, in which media it should be delivered, and what types of content should be singled out for sales and marketing, customer support, training, reference, and more
* Moving existing content out of books to more accessible modules
* Developing an information model that underlies your Web site design
* Taking advantage of XML
* Transforming your organization's processes to ensure dynamic content delivery
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JOANN T. HACKOS is President of Comtech Services, an international consulting company that advises companies on content management, customer analysis, user interface design, usability, and process maturity. She is also the author of Managing Your Documentation Projects, Standards for Online Communication, and User and Task Analysis for Interface Design (all from Wiley).