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Content Management for Dynamic Web Delivery
 
 

Content Management for Dynamic Web Delivery [Paperback]

JoAnn T. Hackos
4.4 out of 5 stars  See all reviews (12 customer reviews)
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Product Description

Successfully manage Web content to achieve a competitive edge
Using the content management strategy that she developed for companies such as Nortel, Motorola, Cisco, and others, Hackos walks readers through the stages of effective Web content management. She shows how to establish a content strategy based on what type of content a user needs, the platforms to which it should be delivered, and the types of content necessary for the organization. Readers will learn how to develop and incorporate an information model into their Web site design as well as how to transform their organization's processes to ensure dynamic content delivery. They'll also find tips on how to take advantage of XML.

Book Info

Written for information-development managers who want to move their departments into the 21st century. Discusses establishing a content strategy to determine what content your users need, in which media it should be delivered, and what types of content should be singled out for sales and marketing, customer support, training, and reference. Softcover.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

12 Reviews
5 star:
 (9)
4 star:
 (1)
3 star:
 (1)
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Average Customer Review
4.4 out of 5 stars (12 customer reviews)
 
 
 
 
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3 of 4 people found the following review helpful
1.0 out of 5 stars bad advice, May 14 2002
By 
Paul Hermans (Keerbergen, Belgium) - See all my reviews
(REAL NAME)   
This review is from: Content Management for Dynamic Web Delivery (Paperback)
It gives a good approach how to find the necessary meta-data for your content management system.
But it has nothing to do with modeling.

In fact it gives in certain areas very bad advice.

One example.
For every content unit you will indicate for which product model this information is applicable.
<product model="computer A, computer B, computer C">

Now if you have 1000 information units that are reused for a new computer model D, you need to add this computer model to
the meta-data of 1000 information units.
The same if a model is taken out of the market.
This is not maintainable. I repeat this is not maintainable.

Good solutions model the relationships between components and in which products they are used
using PDM software, ERP software or in the traditional RDBMS sense and information units have a pointer to this external information.

I also do not see anything on:
- modeling of relationships between attributes
- modeling of relationships between the values of attributes.
E.G. food can have an ethnicity (italian, mexican, chinese, irish, ...)
These could be classified or grouped as european, asian, ...
No word on this.

Even the XML syntax used is not correct, I'm afraid, since these seem to be empty elements.
<product model="computer A, computer B, computer C"/>

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5.0 out of 5 stars Practical and Friendly, April 27 2003
By 
Jonathan R. Price (Albuquerque, NM USA) - See all my reviews
This review is from: Content Management for Dynamic Web Delivery (Paperback)
Great overview if you are beginning. And if you are in the middle of a content management project now, solid details and examples, with advice distilled from dozens of big consulting projects. And, if you want to convince your boss that your organization needs to do CM, this book shows you how to make the business case.

Hackos urges you to start by analyzing what your customers, staff members, and authors really need, creating an Information Model to serve them, defining:

* Dimensions (attributes) such as creation date, version number, language

* Information types (equivalent to a DTD or schema) such as procedure, conceptual overview, reference

* Content units (equivalent to XML elements, or OO objects) such as steps, captions, product names

She urges a top down approach (from customer needs to information types). But she recognizes that, at times, we must also work from the bottom up (identifying information types that we already have). The problem with bottom feeding, she suggests, is that a lot of the old information serves no one.

If you want to get a sophisticated overview of content management, then, look to this book for a friendly guide.

If you need a refresher on some aspect of single sourcing, or you want some ammunition for a debate on your team, skim through the guidelines and examples.

And if you need to win over a manager to single sourcing, I would say: Use this book to present your case.

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3.0 out of 5 stars Provides a good start, but....., Mar 14 2003
By 
"willyfly" (Oregon, United States) - See all my reviews
This review is from: Content Management for Dynamic Web Delivery (Paperback)
At first reading, this book was good, but I later found myself confused about the processes Hackos describes. The first chapter is strong in that it provides an overview of the five phases of a content management project, complete with lists of deliverables. The book includes a number of process checklists in the appendices.

When I see a book that lays out a process structure in the beginning, I expect the table of contents to follow that structure. This book fails to do that. It can be difficult in the first reading to know what phase of the process is described in any particular chapter. The last two phases of development--the pilot project and the roll out--are not described outside the introductory chapter.

Since the content management field is apparently devoid of a conventional vernacular, authors get to invent their own terms for things. I had to read several chapters many times to understand what Hackos means by "information type" and "content unit." It was also difficult to see where metadata fits into the picture. Her information model shows an information repository containing "modules of content", such as reports or manuals. Each module of content may contain one or more "information types", such as letters or recipes. Each information type is constructed of "content units", which can be recipe ingredients or procedure steps. But, you start by defining "dimensions", which become retrieval metadata for the information types.

A dimension is essentially an enumerated data type with a set of discrete values. Once you define the dimensions, you can then define information types and, at the lowest level, content units. These dimensions are translated into metadata attached to "modules of content". This is what confuses me. As described in the book the metadata is attached to the highest level of document in the repository, but not the lowest level of content unit. Apparently, the sole function of metadata advocated here is to aid user-level searching and retrieval, and not to support authoring workflow. I find this a significant shortcoming.

In summary:
Strengths: Strong focus on the end user, case studies, process not overly detailed, a chapter on making a business case, appendices full of checklists, & a good introduction.

Weaknesses: Book doesn't follow process flow, the jargon is difficult to grasp, reuse mechanisms are not well covered, uses a weak metadata model, and really only details the first three phases of a five-phase process.

Recommendation: A number of people I work with like this book, so maybe I'm just cranky. I would check out the comtech-serv.com website where Hackos lays out the process for you and provides some detail. You should be able to get a feel for her style and process there.

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