Content Rules: How to Create Killer Blogs, Podcasts, Vide... and over one million other books are available for Amazon Kindle. Learn more

Vous voulez voir cette page en français ? Cliquez ici.

Have one to sell? Sell yours here
Start reading Content Rules on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Content Rules [Hardcover]

Ann Handley , C.C. Chapman , David Meerman Scott
2.8 out of 5 stars  See all reviews (4 customer reviews)

Available from these sellers.


Formats

Amazon Price New from Used from
Kindle Edition CDN $12.81  
Hardcover --  
Paperback CDN $17.29  

Book Description

Dec 7 2010 New Rules Social Media Series (Book 5)
The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums

Boost your online presence and engage with customers and prospects like never before with Content Rules.


Special Offers and Product Promotions

  • Join Amazon Student in Canada



Product Details


Product Description

From the Back Cover

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT.

Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!

Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.

Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon Fios, show you how to leverage all of today's tools to create content that truly speaks to your audience. They'll show you how to:

  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy

  • Explore ways to integrate searchable words into your content without sounding forced (or sounding like "Frankenspeak")

  • Write in a way that powerfully communicates your service, product, or message across various Web mediums

  • Create a publishing schedule that allows you to create different kinds and types of content at once

Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.

About the Author

Ann Handley (annhandley.com) is the Chief Content Officer of Marketing Profs, a rich and trusted resource that offers actionable know-how to its 365,000 subscribers. As a thought leader and writer with a passion for good content, she writes and blogs extensively about online business, marketing, and sometimes just life.

C.C. Chapman (cc-chapman.com) is a media creator, entrepreneur, and online marketing expert. He recently launched DigitalDads.com—a site where a dad can be a guy—to serve as a cornerstone of the online parenting space.


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:


Customer Reviews

2.8 out of 5 stars
2.8 out of 5 stars
Most helpful customer reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars good info backs up catchy title Oct. 12 2011
Format:Hardcover|Verified Purchase
Content Rules is a good read, written in a style that suits the online world the authors are talking about. The authors present ideas and concepts in a straightforward way, including some real-world examples of how they personally discovered what works, and what doesn't. They also provide links to websites, blogs,etc., that provide additional examples of what works, or sites that serve are further resources to explore.
I found that after reading a couple of chapters I would have to log on to explore these links and bookmark the ones that fit my areas of interest. The authors also have their own website, which often has updates or further information that is useful.
For a hardcover book the price for this title is reasonable, and I've already found myself pulling it off the shelf to refresh my memory of something in it.
Was this review helpful to you?
1 of 1 people found the following review helpful
1.0 out of 5 stars Nothing Killer about this book! Sept. 26 2013
Format:Paperback|Verified Purchase
The book is just one big advert for other books. I found it very distracting to always having to contend with the endless quotes from other writers.
Was this review helpful to you?
4.0 out of 5 stars Great Content, Stats, and Case Studies Aug. 22 2013
By Charles Dimov TOP 500 REVIEWER
Format:Paperback
Aside from being an inherently fascinating subject to a Marketer - Handley and Chapman filled the book with a good balance of statistics on Marketing on the web, provides many great use-able ideas, and includes several real world case studies at the end. Part of the challenge of Marketing on the web, is not necessarily knowing what is the correct approach. Do you give away the content, or must you always capture the requestor's vital information for a future eblast campaign. Content Rules gave me some good and balanced ideas in this regard. The answer is a bit of both. Sometimes you want to be a thought leader, and provide free content with no strings attached. Yet other times you will want to do an exchange... and better yet a growing exchange.

My favourite part were the case studies of HubSpot, Qvidian, AskPatty.com and Indium. These were exceptional as they come from real companies, contending with marketing on the web, using content marketing - and doing so in a unique manner.

Handley and Chapman wrote an excellent piece. Well recommended read!
Was this review helpful to you?
1 of 2 people found the following review helpful
2.0 out of 5 stars Could be better March 26 2012
Format:Hardcover|Verified Purchase
It was ok, I could only get through the first few chapters. Terminology seems old and out dated, just didn't interest me to read more.
Was this review helpful to you?
Search Customer Reviews
Only search this product's reviews

Look for similar items by category


Feedback