The one-stop resource for creating irresistible content andbuilding a loyal following, revised and updated
How do you create the stories, videos, and blog posts thatcultivate fans, arouse passion for your products and services, andignite your brand? Content Rules equips you for onlinesuccess as a go-to guide to the art and science of developingcontent that people care about. Case studies show how companieshave successfully spread their ideas through blogs, YouTube,Facebook, Twitter, Google+, and other platforms—and used themto establish credibility and build a loyal customer base.
This revised and updated edition shows you how to:
Find an authentic "voice" and craft bold content that willresonate with prospects and buyers and encourage them to share itwith others
Use social media to get your content and ideas distributed aswidely as possible
Get to the meat of your message in practical, commonsenselanguage, and define the goals of your content strategy
Powerfully communicate your service, product, or message acrossvarious web media and mobile platforms
Boost your online presence and engage with customers like neverbefore with Content Rules. Find out more atContentRulesBook.com.
Ann Handley is the Chief Content Officer ofMarketingProfs, a training and education company with thelargest community of marketers in its category, andco-founded ClickZ.com. She is a monthly columnistfor Entrepreneur magazine, a contributor toLinkedIn's Influencer program, and Amex's OPEN Forum. There'snothing more fun than following her on Twitter, where she has170,000 followers, or subscribing to her own siteat AnnHandley.com.
C.C. Chapman is a media creator, entrepreneur, keynote speaker,and online marketing consultant. He is the founder ofDigitalDads.com and the host of PassionHit.tv. For moreinformation, please visit cc-chapman.com.