At first blush, this simply reproduced, spiral-bound book probably won't knock you off your feet. It is, however, a practical manual on how to use indirect (Ericksonian) language in hypnotherapy. With a little imagination and work, a user can find all sorts of applications in sales and business communcations and all sorts of persuasive and entertaining communcations.
IF the reader actually practices and experiments with the concepts in this book, he/she will be much more effective and artful in using language in general and the use of indirect language specifically.
This is not a "hypnosis how-to," I recommend it for novice hypnotists and anyone intersted in communicating more artfully.