Vous voulez voir cette page en français ? Cliquez ici.

Have one to sell? Sell yours here
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells [Paperback]

Robert W. Bly


Available from these sellers.


Formats

Amazon Price New from Used from
Hardcover --  
Paperback --  

Product Details

  • Paperback: 353 pages
  • Publisher: Dodd Mead (April 1985)
  • Language: English
  • ISBN-10: 0396085474
  • ISBN-13: 978-0396085478
  • Product Dimensions: 20.6 x 13.5 x 2.5 cm
  • Shipping Weight: 408 g

Product Description

From Amazon.com

The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg --This text refers to an out of print or unavailable edition of this title.

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
ARRAY(0xaa092198)

Look for similar items by category


Feedback