This book applies strategic approaches to tactical written and oral communications, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments.
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Michael B. Goodman New York, NY; Professor and Director of the MA in Corporate Communication; Baruch College, The City University of New York. Peter B. Hirsch runs an independent consulting firm specializing in corporate reputation and issues management with more than 25 years experience in counseling global corporations. He has counseled participants in a variety of issues, including junk bonds.