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Corporate Communication and Media Relations: Tactical Guidlines For Strategic Practice [Paperback]

Michael Goodman

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Book Description

Jan. 1 2012 1606493086 978-1606493083
This book applies strategic approaches to tactical written and oral communications, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments.

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Product Details

  • Paperback: 145 pages
  • Publisher: Business Expert Press (Jan. 1 2012)
  • Language: English
  • ISBN-10: 1606493086
  • ISBN-13: 978-1606493083
  • Product Dimensions: 0.6 x 14.6 x 22.2 cm
  • Shipping Weight: 222 g
  • Amazon Bestsellers Rank: #660,812 in Books (See Top 100 in Books)
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About the Author

Michael B. Goodman New York, NY; Professor and Director of the MA in Corporate Communication; Baruch College, The City University of New York. Peter B. Hirsch runs an independent consulting firm specializing in corporate reputation and issues management with more than 25 years experience in counseling global corporations. He has counseled participants in a variety of issues, including junk bonds.

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