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Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940-1970
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940-1970
Museum of Design Zurich , Andres Janser , Barbara Junod
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The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. The resulting works reveal a... Read More

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