- Paperback: 240 pages
- Publisher: Mcgraw-Hill (May 1993)
- Language: English
- ISBN-10: 0070463263
- ISBN-13: 978-0070463264
- Product Dimensions: 22.6 x 15 x 1 cm
- Shipping Weight: 295 g
- Amazon Bestsellers Rank: #1,017,985 in Books (See Top 100 in Books)
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Product Details |
Product Description
Book Description
Corporate Legends and Lore examines the role of storytelling in organizations, and its capacity to strengthen the culture and spirit of the workplace. The stories people tell can be positive and inspiring or negative and destructive to the future of a business and the people who work in it. Either way, stories are a driving force that can help to shape your organization's destiny. This book describes how to use stories in organization to produce positive results.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2.0 out of 5 stars (1 customer review)
0 of 4 people found the following review helpful
2.0 out of 5 stars
Mediocre, But Not Because of Peg, Aug 10 2005
By John P Bernat - Published on Amazon.com
This review is from: Corporate Legends and Lore: The Power of Storytelling As a Management Tool (Paperback)
The social anthropology of large organizations. A fascinating idea in principle.Peg says in this book that you can leverage this as influence to improve the organization's culture.
The shame about it is that many organizations since 1993 have created apocrypha around negative, not positive, events. What captures our collective imagination is Enron, Tyco and Adelphia, not so much the companies that create and share vitality and success.
So, if only we did legendary stuff...
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