I went in search of this book when I discovered that McLuhan invented a phrase that I had been using (which I formed based on other McLuhanisms, so it wasn't that original to begin with), "The City is Obsolete". There it is on the second page of Counterblast, the missing McLuhan. We all know the "Medium is the Message" and some of us know it is also the massage but few if any, and certainly not me know how to blast something..until now.
Counterblast is a robust critic of all we hold dear. It counter-blasts common values about technology and society. Its opening is a "Learning from Las Vegas" flip on the established greatness of cities; something that haunts us today. The computer becomes a city according to McLuhan, thereby presaging social networks. And so much more. This book screams 2011...maybe even 2050. I was Past Shocked by each and every page.