Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense: Amazon.ca: Books

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Considered from one perspective, the 1990s were the best of times. Read the first page

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Customer Reviews

12 Reviews

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Average Customer Review

4.9 out of 5 stars (12 customer reviews)

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5.0 out of 5 stars Must Read Book, July 13 2004

By

Bob Lamons (Granbury, Texas United States) - See all my reviews

This review is from: Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Hardcover)

The first half of Kevin Clancy's recent book, Counter-Intuitive Marketing, is the best marketing book I've read. Period. The second half will fly a thousand feet over the head of most marketing practitioners, and can only be enjoyed by dyed-in-the-wool marketing researchers. It doesn't matter. The bottom line is these counter-intuitive concepts will probably change the way you plan and implement your marketing programs. I enthusiastically recommend this book to everyone involved with business-to-business marketing and advertising.

Bob Lamons
Columnist
Marketing News Magazine

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5.0 out of 5 stars Great content and practical advice, April 28 2004

By

K. Clancy (Massachusetts) - See all my reviews
(REAL NAME)

This review is from: Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Hardcover)

I just read Clancy and Krieg's Counterintuitive Marketing and it was amazing. Loaded with content, solid research and practical advice. It teaches stuff about marketing I never learned in my NYU MBA program. I strongly recommend it. Then I read the screed (AKA review) by "Chanali from Asia." Who is this guy and has he worked for even a day in the real
world?

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5.0 out of 5 stars You should read this if you are serious about marketing, April 22 2004

By

Jeff Cotter (Boulder, CO) - See all my reviews

This review is from: Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Hardcover)

Counterintuitive marketing was an amazing book. I learned more about marketing and the decision-making tools that are available today from this book than I did in my MBA classes. If you are a serious marketing person, you need to read this book.

It's not BS--this is the way the smartest people in marketing make decisions. People who cling to outdated ways of thinking and are afraid of change probably won't like this book. The only way to make better decisions about marketing is to take the time to understand your customers. This requires research.

People who skim a few chapters, will miss important ideas. For instance, the authors explain how to use focus groups correctly--as a starting point in the research process. They never say don't use them, they say don't use them to make multi-million dollar decisions. That anyone in this day and age is basing a critical decision on the opinions of 6-8 people is crazy.

This book is the future of marketing. Anyone who says otherwise just doesn't get it.

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Most recent customer reviews

5.0 out of 5 stars The Howard Cosells of Marketing
When I read Counterintuitive Marketing, by Clancy and Krieg, my first reaction was that they were the Howard Cosells of marketing--they tell it like it is!! Read more

Published on April 22 2004 by Paul Berger

4.0 out of 5 stars Do you have millions for marketing?
Clancy & Krieg have done an outstanding job at illuminating the many fallacies that take hold in today's marketing world. Read more