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By observing and predicting human behavior, we can learn toreact and direct behavior in others with the right kinds of wordsand body language. If you want to learn how to convince people tobuy your product, contribute to your cause, or vote for yourcandidate, this book has the answers. Covert Persuasionsyn-thesizes the latest research in psychology, linguistics, salestactics, and human communication to reveal the most effectivemethods for consistently and effectively persuading anyone ofvirtually anything.
Covert Persuasion sounds like a secret operation because it is;when you master these techniques and put them to use, no one willeven notice your tactics. But that doesn't mean these techniquesare sneaky or underhanded. They aren't! You aren't tricking anyone;you're simply using all your abilities to encourage them to makethe choice you want them to make. It's not unfair orunderhandedit's just powerful, practical, and effective.
If you work in sales, Covert Persuasion will arm you with newskills and techniques you can put to use every day to dramaticallyincrease your commissions. And if you don't work in sales, you canstill use these tactics to convince colleagues, subordinates, andsupervisors to help you meet your goals and get things done on adaily basis. Even outside of the office, persuasion is a vitalskill everyone should have.
This reliable resource will help you with all your persuasionefforts, in every situation. Dip into it for fresh ideas and newtechniques or use it to sharpen the skills you already have. Forsalespeople, Covert Persuasion will help you increase your salesalmost immediately. No matter what you do for a living, this bookwill help you do it better. Not convinced yet? Look inside and youwill be . . .
"This book is a treasure trove of ideas you can use to turn a'no' into a 'yes' almost instantlyin any salessituation."
Brian Tracy, speaker and author of Create Your Own Future andChange Your Thinking, Change Your Life
"Hogan is the master of persuasion. I urge you to persuadeyourself to buy this book and everything he's ever written andrecorded. It will help you understand yourself, understand others,and succeed. This information is bankable."
Jeffrey Gitomer, author of The Sales Bible, Little Red Bookof Selling, and Little Red Book of Sales Answers
"There's more wisdom in this book than in 500 pages on the samesubject. Whether you need to persuade your lover, your spouse, yourboss, your clients, your friends, or yourself, this powerhousecollection of mind tricks and secrets will give you the upper hand.In today's competitive world, this is the persuasion wizard'smanual you need to control circumstances and get what youwant."
Dr. Joe Vitale, author of Life's Missing Instruction Manualand The Attractor Factor
"When you read Hogan's writing, it feels like you're gettingsage advice from a master. Would you like other people to decide ontheir own (or so they think) to go along with your every whim? Thenthis is the book you've been looking for."
David Garfinkel, author of Advertising Headlines That MakeYou Rich
"There is more practical information on the dynamics of sellingand communication in these pages than you could ever acquire in alifetime on your own through trial and error. Take advantage of theauthors' wisdom and read this book!"
Todd D. Bramson, Certified Financial Planner and author ofReal Life Financial Planning