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Product Description
Product Description
Praise for Covert Persuasion:
"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life
"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers
"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor
"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make You Rich
"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life
"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers
"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor
"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make You Rich
"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
From the Inside Flap
When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. Understanding and managing those subconscious feelings is the key to the art of persuasion.
By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers. Covert Persuasion syn-thesizes the latest research in psychology, linguistics, sales tactics, and human communication to reveal the most effective methods for consistently and effectively persuading anyone of virtually anything.
Covert Persuasion sounds like a secret operation because it is; when you master these techniques and put them to use, no one will even notice your tactics. But that doesn't mean these techniques are sneaky or underhanded. They aren't! You aren't tricking anyone; you're simply using all your abilities to encourage them to make the choice you want them to make. It's not unfair or underhanded—it's just powerful, practical, and effective.
If you work in sales, Covert Persuasion will arm you with new skills and techniques you can put to use every day to dramatically increase your commissions. And if you don't work in sales, you can still use these tactics to convince colleagues, subordinates, and supervisors to help you meet your goals and get things done on a daily basis. Even outside of the office, persuasion is a vital skill everyone should have.
This reliable resource will help you with all your persuasion efforts, in every situation. Dip into it for fresh ideas and new techniques or use it to sharpen the skills you already have. For salespeople, Covert Persuasion will help you increase your sales almost immediately. No matter what you do for a living, this book will help you do it better. Not convinced yet? Look inside and you will be . . .
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5 of 5 people found the following review helpful
2.0 out of 5 stars
A Sales Only Book,
By
This review is from: Covert Persuasion: Psychological Tactics and Tricks to Win the Game (Hardcover)
This book is really meant to help someone increase their level of sales. There were some good points on how people think, and how to change their mind. A person looking for sales advice, should find this book useful.A person that is interested in the psychology of persuasion, will not find this book very helpful.
2 of 2 people found the following review helpful
3.0 out of 5 stars
Covert persuasion by Kevin Horgan,
By
This review is from: Covert Persuasion: Psychological Tactics and Tricks to Win the Game (Hardcover)
Although there are an increasing number of books on covert mind control, Kevin's book is a breath of fresh air as it is well written, comprehensive and has a logical follow through. As a hypnotist, I enjoy Kevin's work.
4.0 out of 5 stars
Great Tactical Book for Sales & Marketing But Half is Hard to Digest,
By J. A. Broad "Julie Broad (http://www.revnyou.... (Vancouver) - See all my reviews (TOP 500 REVIEWER) (REAL NAME)
Amazon Verified Purchase(What's this?)
This review is from: Covert Persuasion: Psychological Tactics and Tricks to Win the Game (Hardcover)
There is a TON of tactically practical advice in here. If you're looking for tips and words to use there are lists and charts and pages and pages of tips. It's PACKED. That quantity of information has it's challenges from a reader's perspective though - if you're not a massive detail person.Plus I realized part way through the book that two authors wrote this ... and they literally wrote it apart. Half of the book is awesome - written with lots of examples, research and commentary that keeps you engaged and into the subject. The other half is full of lists of questions, tips and hard to digest (although useful & informative) thoughts around how to tactically use this persuasion tips in your business. It was work to get through it. And at one point there were 53 tips and I found a lot of them were so high level I could never in a million years apply them without buying a different book with more information on what is involved in that tip. For example there's a tip about how music can persuade and refers to the tempo of the music impacting the mood. I wasn't really sure how'd you apply that although interesting. Lots of the tips were like that ... a sampling but not really a meal if you will. That said - the 12 most persuasive words in the English language was pretty cool from a business marketing and sales perspective and the vast array of different techniques to learn about is also good. What I would suggest is that perhaps this is a great book if you're just started to dive into the subject of influence and persuasion and you want a sampling of much of the research and ideas that are out there. Then you could take it further and dive into the areas that are most applicable to you. But if you're looking for an easy read... this is not it!
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