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Cracking the Carbon Code: The Key to Sustainable Profits in the New Economy Hardcover – Jan 18 2011

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4 of 4 people found the following review helpful
Green, lean, and mean March 6 2011
By John C. Cronin - Published on
Format: Hardcover
THE MSM will have you believe that businesses will be hurt financially if they are made to adopt new technologies (or apply existing ones) to reducing carbon emissions and becoming more environmentally conscientious. Why else would corporations spend millions lobbying and buying our politicians into making sure that federal and state pollution legislation is either watered down or never passes? This big lie is the reason that many people side with business. They think market share will go down, jobs will be lost, and even more of America's competitiveness will be lost to overseas companies that don't have to worry about the environment (or wages or working conditions).
This book does two things: First, it debunks the idea that companies cannot be profitable and still be environmentally sustainable. Second, it shows companies how not adapting to sustainability is assuring that they will not go forward and will actually become less competitive.

Tamminen's making sense about one of the most important issues facing the planet. If companies can make money and help the environment, then you have to ask why they are fighting so hard and spending millions to ensure their continued wasteful, destructive ways.
2 of 2 people found the following review helpful
a must read! March 7 2011
By redrose73 - Published on
Format: Hardcover
This book is a must read for anyone who wants to learn how to run a more efficient business, reduce waste and increase profits. It walks you through on the ground examples of companies that were successful at this -- and companies that were not. However, the book is more than a "how to guide" - it is an engaging story of the politics behind climate change.
Good high level roadmap for companies to lower carbon emissions and realize business profit potential and lower risks June 1 2013
By Loganyon - Published on
Format: Kindle Edition Verified Purchase
Great overview and framework for how a business can learn to capture value from lowering CO2 emissions - also gives a good historical overview of the evolution of carbon reduction policies in the U.S.