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Cracking the Carbon Code: The Key to Sustainable Profits in the New Economy [Hardcover]

Terry Tamminen , Arnold Schwarzenegger

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Book Description

Jan. 18 2011 0230109500 978-0230109506
As the list of sub-national, national, and international regulations, markets, and carbon reduction targets grows and merges, business must take action to become more efficient and reduce carbon.  Cracking the Carbon Code provides the tools to profit from this trend, describing practical steps to make almost any business more efficient, sustainable, and competitive in the global economy.  It is important to know when new regulations will apply to your business and when hidden carbon liabilities could threaten a company’s profitability.  Carbon is a measurement of waste, so identifying a company’s carbon footprint--and how to reduce it—will save money and unnecessary regulatory burdens.  Filled with eye-opening facts, insights, and practical action steps to profit from the low-carbon economy of the 21st century, this book is for anyone who wants to build value, grow market share, and secure acceptance by consumers and regulators alike.  

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"In Cracking the Carbon Code, my friend Terry Tamminen provides us with a compelling playbook of how to restore our economic vitality and preserve our environment for generations to come. Businesses can save money and grow markets by reducing their carbon footprints. Governments can create public-private partnerships to invest in low carbon technologies, making schools, public facilities, and fleets into leaders of green building and transportation designs. Together, we can compete with each other to see which company, state, or nation can slash its carbon the most—on the path to reducing greenhouse gases at least 80% by 2050—not waiting to see who goes first, but racing to the head of the pack." —Arnold Schwarzenegger, Governor of California, 2010, from the Foreword

"A healthy environment and strong economy are two sides of the same coin as Terry Tamminen proves in Cracking the Carbon Code. If companies follow his advice, they and their workers will prosper and build a safer, more sustainable planet for all living creatures to share." —Robert F. Kennedy, Jr., Waterkeeper Alliance
"Businesses today must become more efficient and innovative to compete on a global scale. Tamminen unlocks the secrets of using carbon as a measuring stick of those trends, offering practical tools that any business can use to be sustainable for generations to come." —Bob Fisher, Director, Gap Inc.
"Finally, a book that provides new tools to manage both profits and carbon emissions; Terry Tamminen demonstrates that these are not conflicting goals but are actually intimately linked. A must read for business leaders who are committed to both a cleaner environment and a profitable business enterprise."
—Carlos M. Gutierrez, Former U.S. Commerce Secretary
"Terry Tamminen walks the talk...I would recommend this book to leaders of governments, corporations, NGOs, and all stakeholders in a sustainable future."  —Clean Fleet Report
"This book provides exactly the kind of practical, hopeful yet hard-nosed message we need to send about how to turn down the heat on this planet, starting now."  —Mark Hertsgaard
"Tamminen removes the mystery of Cracking the Carbon Code in one fascinating story after another as we follow the actions of corporate, government, and NGO leaders from California to China and from the United States to the UK...I would recommend this book to leaders of governments, corporations, NGOs, and all stakeholders in a sustainable future."  —International Business Times
"Tamminen’s Cracking the Carbon Code points out step by step how corporations and businesses actually will save money at the same time as by shrinking their carbon footprint. There are excellent resources in the book that consumers will find as well such as carbon calculators. Tamminen’s book provides an impressive and practical Quick-start guide including how allowances can be purchased from where and how they work; Resource Guide of Policy and Data-tracking Sources such as; Carbon Offset Developers and Validators, Carbon Calculators, and Carbon trading and Registries."  --Examiner.com
"The book is a valuable guide for many politicians, private executives, experts and academics to understand how to get things done.  A codex is always a kind of complex sum: here is a key to "crack" it.  This book should whet the appetite of many of those who have not fully mastered their "green latin".  It is a key to sustainable profits in the new economy."  --The Global Journal

About the Author

From his youth in Australia to career experiences in Europe, Africa, China and across the United States, Terry has developed expertise in business, farming, education, non-profit, the environment, the arts, and government.

A United States Coast Guard-licensed ship captain, Terry has long been drawn to the undersea world, starting in the 1960s with a family-run tropical fish breeding business in Australia and continuing with studies on conch depletion in the Bahamas, manatee populations in Florida coastal waters, and mariculture in the Gulf States with Texas A&M University.

On land, Terry managed the largest sheep ranch east of the Mississippi, assisting the University of Minnesota in developing new methods of livestock disease control. Terry also managed a multi-million dollar real estate company, owned a successful recreational services business, and assisted the West African nation of Nigeria with the creation of their first solid waste recycling program.

In 1993, Terry founded the Santa Monica BayKeeper and co-founded additional Waterkeeper programs in five California watersheds. He later served as the Executive Director of the Environment Now Foundation in Santa Monica, CA and co-founded the Frank G. Wells Environmental Law Clinic at the School of Law, University of California Los Angeles.

In the summer of 2003, Terry helped Arnold Schwarzenegger win the historic recall election and become Governor of California. He was appointed as the Secretary of the California Environmental Protection Agency in November 2003 and was later appointed Cabinet Secretary, the Chief Policy Advisor to the Governor. During his service in state government, Terry was the architect of many groundbreaking sustainability policies, including the Hydrogen Highway Network, the Million Solar Roofs initiative, and California's landmark Global Warming Solutions Act of 2006.

In February 2007, Tamminen founded the non-profit organization Seventh Generation Advisors to help other states and world governments adopt clean energy and sustainability polices based on California’s successes. That year he was also named the Cullman Senior Fellow for climate policy at  The New America Foundation and was appointed as an Operating Advisor to Pegasus Capital Advisors, a private equity fund that provides capital to middle market companies across a wide variety of industries specializing in resource efficiency and sustainable technologies.

An accomplished author, Terry’s book, Lives Per Gallon: The True Cost of Our Oil Addiction (Island Press), is a timely examination of our dependence on oil and a strategy to evolve to more sustainable energy sources. His latest book, Cracking the Carbon Code: The Keys to Sustainable Profits in the New Economy (Palgrave) shows how to find the low carbon products and services that save money, get ahead of regulations, and preserve resources for generations to come. He has also authored a series of best-selling “Ultimate Guides” to pools and spas (McGraw-Hill) and several theatrical works on the life of William Shakespeare. Terry is an avid airplane and helicopter pilot and speaks German, Dutch and Spanish.

Terry Tamminen was named Vanity Fair’s May 2007 Environmental Hero and in TIME Magazine’s 2007 Earthday edition, he was featured in the “51 Things We Can Do” section. In 2008, The Guardian ranked Terry No. 1 in its “Top 50 People Who Can Save the Planet.” In 2009, Tamminen was named an “Eco Baron” in Pulitzer Prize-winning journalist Edward Humes’s book, Eco Barons: The Dreamers, Schemers, and Millionaires Who Are Saving Our Planet.

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Amazon.com: 4.7 out of 5 stars  3 reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Green, lean, and mean March 6 2011
By John C. Cronin - Published on Amazon.com
THE MSM will have you believe that businesses will be hurt financially if they are made to adopt new technologies (or apply existing ones) to reducing carbon emissions and becoming more environmentally conscientious. Why else would corporations spend millions lobbying and buying our politicians into making sure that federal and state pollution legislation is either watered down or never passes? This big lie is the reason that many people side with business. They think market share will go down, jobs will be lost, and even more of America's competitiveness will be lost to overseas companies that don't have to worry about the environment (or wages or working conditions).
This book does two things: First, it debunks the idea that companies cannot be profitable and still be environmentally sustainable. Second, it shows companies how not adapting to sustainability is assuring that they will not go forward and will actually become less competitive.

Tamminen's making sense about one of the most important issues facing the planet. If companies can make money and help the environment, then you have to ask why they are fighting so hard and spending millions to ensure their continued wasteful, destructive ways.
2 of 2 people found the following review helpful
5.0 out of 5 stars a must read! March 7 2011
By redrose73 - Published on Amazon.com
This book is a must read for anyone who wants to learn how to run a more efficient business, reduce waste and increase profits. It walks you through on the ground examples of companies that were successful at this -- and companies that were not. However, the book is more than a "how to guide" - it is an engaging story of the politics behind climate change.
4.0 out of 5 stars Good high level roadmap for companies to lower carbon emissions and realize business profit potential and lower risks June 1 2013
By Loganyon - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Great overview and framework for how a business can learn to capture value from lowering CO2 emissions - also gives a good historical overview of the evolution of carbon reduction policies in the U.S.

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