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Cracking Creativity: The Secrets of Creative Genius [Hardcover]

Michael Michalko
4.6 out of 5 stars  See all reviews (29 customer reviews)

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Book Description

July 1 1998
In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you. To create this book, Michalko researched and analyzed hundreds of history's greatest thinkers—from Leonardo da Vinci to Pablo Picasso—and then brought their techniques into the modern home and workplace. The follow-up to the popular THINKERTOYS, which sold over 80,000 copies.

From the Trade Paperback edition.

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"Creative-thinking expert Michael Michalko offers a series of idea-inspiring resources and techniques. . . . CRACKING CREATIVITY is peppered with anecdotes and exercises to help push you to your creative limit." — How“Sometimes the craziest ideas are the most inspired. . . . "You don't have to score 1600 on the SATs or build your own computer to approach your craft with genius. . . .[this] book is filled with exercises that illustrate the benefits of looking at problems from different angles." — TheOrlando Sentinel"CRACKING CREATIVITY unveils the secrets of creative genius and brings life-changing creative techniques into everyone's reach. By comparing the thinking strategies of over 100 of history's most creative minds, the book shows readers how to approach problems with new vision and discover a world of innovative solutions to everyday challenges."—New Equipment Digest "CRACKING CREATIVITY delivers an arsenal of powerful creative thinking tools that can be used to tackle virtually any type of technical problem and create new ideas. The closest thing we have to a tactical instruction manual for thinking like a genius." —American Creativity Association

From the Trade Paperback edition.

About the Author

MICHAEL MICHALKO is a leading creativity expert who specializes in leading creative thinking workshops, seminars on fostering creativity, and think tanks. His clients range from Fortune 500 corporations such as DuPont, Xerox, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, WalMart, and Hallmark to governmental agencies. As an officer in the U.S. Army, Michalko organized a team of NATO specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive thinking methods. After leaving military service, he was contracted by the CIA to facilitate think tanks and brainstorming sessions. Michalko currently works with clients worldwide.

From the Trade Paperback edition.

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Customer Reviews

Most helpful customer reviews
2 of 2 people found the following review helpful
3.0 out of 5 stars The paradox of "creativity experts" July 3 2001
I'm glad people like Michalko are out there studying creativity and trying to organize their findings in books of this sort. But I am struck by a very odd thing: If these guys have figured out how creative people do their thing, why haven't they figured out how to become creative themselves?
Instead, these "creativity experts" strike me as being like someone who would write a sex advice book without having much sexual experience himself. I would be more impressed by one of these guys if he had turned himself around from lesser to greater creativity through the use of the techniques he describes, as evidenced through patents for commerically successful inventions, or something like that. The whole point of offering self-help advice is that one can demonstrate that he knows what he is talking about.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Finally found the book July 17 2004
By Annie
I've been looking for years for the right book that would provide practical advice that is historically founded. This is it. Michael provides the techniques with the histories of the techniques as to how geniuses have profited from them throughout history. This is, without question, the best book on creative thinking that I have ever read. Bar none.
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1 of 1 people found the following review helpful
5.0 out of 5 stars The age of creativity and thinking Feb. 13 2003
Look, when I was growing up one of my math teachers gave a diagnosis to each student. She said "you are an A+ student, you are a C+ student and you are a B- student. You will be that way all your life". Well the thinking then is that we were were genetically patterened to think at certain levels and they could not be expected to change. I actually believed my teacher for many years after that and when I only received B grades I did not expect better. Then comes along reseachers like Michalko who show that being creative is not genetic but a learned skill in itself that everyone may apply to his work and life. "Cracking Creativity" was one of the books I read before I published my own books on learning strategies and being creative. I also use the techniques in the book to train children with learning disabilities like ADHD and dyslexia to empower them to compensate for their problems by actually thinking better. Thanks
The Author of BEING IN CONTROL- Natural Techniques For Increasing Your Potential And Creativity For Success In School. and Creative Painting For The Young Artist.
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5.0 out of 5 stars A Paradigm April 17 2004
By A Customer
Michael Michalko' companion volume to 'Thinkertoys' is highly recommended. The author hosts a guided tour through strategies and tactics designed to challenge, and ultimately enlighten us all. There are relevant examples and illustrations. There are cogent observations from the creators themselves. And there is much, much more. This book can be properly viewed as a paradigm for creative thinking.
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5.0 out of 5 stars Best book on creative thinking March 8 2004
By A Customer
I have read many books on creativity and creative thinking techniques. "Cracking Creativity"is not only the best book on creative thinking I have ever read it also has research that clearly explains the thinking strategies that the creative geniuses throughout history used to get their ideas. After explaining the strategy, Michalko provides practical creative thinking techniques, based on the strategy, to help you generate the ideas you need. It's fantastic. I am just reading it for the second time. I would highly recommended it to anyone who wants or needs to become more creative.
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5.0 out of 5 stars Love the book Feb. 19 2004
By A Customer
I love this book. I cannot even begin to tell you the difference it has made in my life. I now feel alive and whole for the first time in years.
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5.0 out of 5 stars Wonderful Nov. 22 2003
By A Customer
This book has taught me how to focus on information in a different way and how to use different ways to interpret what I'm focusing on. It's opened my eyes to the wondrous world of my own potentiality. I can't believe how much more alive I am now after this book.
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5.0 out of 5 stars Great!!! Sept. 23 2003
By A Customer
This is the book that I've searched for my whole teaching career. As a teacher of creative thinking to graduate business students I find this book to be priceless. It's now required reading for all my classes.
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