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Creating and Capturing Value: Perspectives and Cases on Electronic Commerce [Hardcover]

Garth Saloner , A. Michael Spence
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

Oct. 29 2001 0471410152 978-0471410157 1
The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.

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About the Author

A. Michael Spence was awarded the 2001 Nobel Prize for Economics. He is Professor Emeritus of Management in the Graduate School of Business at Stanford University where he served as dean throughout the 1990's. He is also a partner at Oak Hill Venture Partners. Prior to joining Stanford, Spence served as Professor of Economics and Business Administration and Dean of Arts and Sciences at Harvard University. Garth Saloner is the Jeffrey S. Skoll Professor of Electronic Commerce, Strategic Management, and Economics at the Graduate School of Business at Stanford University, where he headed the Strategic Management group through the 1990's and where he now directs the Center for Electronic Business and Commerce.

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5.0 out of 5 stars Excellent Overview of Electronic Commerce Oct. 29 2001
By A Customer
Format:Hardcover
A very nice introduction to the economics of electronic commerce with a good overview of its technological antecedents. Most of the book is devoted to more than twenty Stanford Business School case studies covering such companies as SAP, Siebel, eBay, Cisco, Webvan, and so on. Well-written and easy to read. Well worth the purchase!
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Amazon.com: 5.0 out of 5 stars  1 review
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5.0 out of 5 stars Excellent Overview of Electronic Commerce Oct. 29 2001
By A Customer - Published on Amazon.com
Format:Hardcover
A very nice introduction to the economics of electronic commerce with a good overview of its technological antecedents. Most of the book is devoted to more than twenty Stanford Business School case studies covering such companies as SAP, Siebel, eBay, Cisco, Webvan, and so on. Well-written and easy to read. Well worth the purchase!
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