- Paperback: 258 pages
- Publisher: Symmetric Systems Inc; Revised edition (August 1999)
- Language: English
- ISBN-10: 0966349113
- ISBN-13: 978-0966349115
- Product Dimensions: 22.6 x 15.2 x 1.8 cm
- Shipping Weight: 476 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: #2,034,024 in Books (See Top 100 in Books)
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Product Details |
Product Description
Book Description
Move the masses to buy your product, service, or idea with cutting-edge marketing strategies and techniques.
From the Publisher
The original hardcover edition was declared one of the top 30 business books of 1992 by Executive Book Summaries. Now, it's been updated for the 21st century and available in paperback.
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Most helpful customer reviews
5.0 out of 5 stars
A classic!,
By Experienced seminar leader (Massachusetts) - See all my reviews
This review is from: Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Rev) (Paperback)
I was so delighted to learn that this book is back in print. It's a classic on the psychology and practicalities of motivating human beings to buy. I refer to this again and again in my writing on marketing. Run and buy it today!
5.0 out of 5 stars
The best marketing book I've read,
By
This review is from: Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Rev) (Paperback)
Creating Demand is an excellent book for marketing almost any product or concept. Ott's ideas are clearly expressed and powerfully presented. I checked this book out of the library first, but by the time I reached page 10 and had 12 pages of notes, I knew I needed to buy it! I highly recommend this book, even to someone who doesn't work in marketing for a living. If you have a product, concept, idea, or talent to sell, read this book!
5.0 out of 5 stars
A Must Read,
By Wolf J. Rinke (Maryland, USA) - See all my reviews
This review is from: Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Rev) (Paperback)
This is an ideal book for anyone who wants to grow their business FASTER
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