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Creating and Dominating New Markets [Hardcover]

Peter Meyer (Author)

5.0 out of 5 stars See all reviews (5 customer reviews)

Price:	CDN$ 29.95 & this item ships for FREE with Super Saver Shipping. Details
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Product Details

Hardcover: 256 pages
Publisher: AMACOM; illustrated edition edition (Mar 1 2002)
Language: English
ISBN-10: 0814406785
ISBN-13: 978-0814406786
Product Dimensions: 23 x 15.4 x 2.8 cm
Shipping Weight: 522 g

Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)

Amazon Bestsellers Rank: #1,974,894 in Books (See Top 100 in Books)

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Product Description

From Library Journal

Meyer heads a consulting group in California that helps businesses create and dominate markets with new products. According to Meyer, "new markets are the product of someone's recognizing a potential, finding the right solution, and bringing that solution to market in a way that works." Meyer's prescription for success in new-market ventures includes detailed discussions of the risks and rewards and the necessary skills for operational managers, executives, market analysts, financial supporters, and salespeople. The particular needs and influence of the customer, changes in the economy (successful ventures can be had in any economic condition), the role of information technology, demographics, and changes in domestic and international markets are also critical. Throughout these discussions, he inserts accounts of many well-known companies that engaged in these ventures (including FedEx, AOL, Microsoft, Lucent, Motorola, and Nokia) and analyzes their successes and disappointments. This timely and thought-provoking book is a good choice for corporate, academic, and public library business collections. Steven J. Mayover, Philadelphia
Copyright 2002 Cahners Business Information, Inc.

Product Description

Finding new markets is the key to eliminating competition and maximizing profits. This title delivers specific strategies for identifying potential new markets, avoiding costly mistakes and managing the expense of opening, growing and maintaining new markets. It includes instructive examples.

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Inside This Book (Learn More)

First Sentence
This chapter is a start down the path to creating and dominating new markets. Read the first page

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Customer Reviews

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Average Customer Review

5.0 out of 5 stars (5 customer reviews)

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5.0 out of 5 stars great book,, Sep 22 2003

"modestominnesota" (Modesto, CA United States) - See all my reviews

This review is from: Creating and Dominating New Markets (Hardcover)

For somebody who wants to start his own business, this was a great book to read. He helps you understand what really needs to be done, at the same time showing why something working, or didn't. He talks about what really matters in starting your own business, while choosing the best risk. He starts from creating a business to Application of strategies. I believe this is a great book and a must read if you want to start your own business.

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5.0 out of 5 stars Excellent service, Jun 27 2002

Nital Patel "Nital Patel" (Cumming, Georgia United States) - See all my reviews

This review is from: Creating and Dominating New Markets (Hardcover)

Excellent service and book was in very good condition. I lost my book during shipping, but they gave me another new one within couple of days. so excellent customer service.

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5.0 out of 5 stars A great return on your time and money, Mar 29 2002

P. Meyer (Cupertino, CA) - See all my reviews
(REAL NAME)

This review is from: Creating and Dominating New Markets (Hardcover)

Unlike the usual management book that tends to be littered with success/failure anecdotes and little else, this book gives solid business advice that can provide immediate and worthwhile guidance. So whether you have just set out on your managerial career or are a member of the gray-haired 'been around the block a few times' executive club, Creating and Dominating New Markets will provide a great return on your investment - time and money.

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Most recent customer reviews

5.0 out of 5 stars Captures the pulse of business today
Meyer once again captures the pulse of business today. His observations and strategies are drawn from the boom times and the current downturn. Read more

Published on Mar 25 2002 by P. Meyer

5.0 out of 5 stars Will Open Your Thinking!
So, you're sitting in your office thinking about your business. Or the business you'd like to start. Read more

Published on Mar 24 2002 by Roger E. Herman