- Paperback: 256 pages
- Publisher: AMACOM/American Management Association (Sep 12 2006)
- Language: English
- ISBN-10: 0814474586
- ISBN-13: 978-0814474587
- Product Dimensions: 22.9 x 15.2 x 1.5 cm
- Shipping Weight: 386 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
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Product Details |
Product Description
From Library Journal
Meyer heads a consulting group in California that helps businesses create and dominate markets with new products. According to Meyer, "new markets are the product of someone's recognizing a potential, finding the right solution, and bringing that solution to market in a way that works." Meyer's prescription for success in new-market ventures includes detailed discussions of the risks and rewards and the necessary skills for operational managers, executives, market analysts, financial supporters, and salespeople. The particular needs and influence of the customer, changes in the economy (successful ventures can be had in any economic condition), the role of information technology, demographics, and changes in domestic and international markets are also critical. Throughout these discussions, he inserts accounts of many well-known companies that engaged in these ventures (including FedEx, AOL, Microsoft, Lucent, Motorola, and Nokia) and analyzes their successes and disappointments. This timely and thought-provoking book is a good choice for corporate, academic, and public library business collections. Steven J. Mayover, Philadelphia
Copyright 2002 Cahners Business Information, Inc. --This text refers to the Hardcover edition.
Copyright 2002 Cahners Business Information, Inc. --This text refers to the Hardcover edition.
Book Description
How to blow away the competition by being the only competition -- in this step-by-step guide to creating and dominating new markets. Many executives and managers want to create and then dominate new markets. The rewards include unmatched brand awareness, the luxurious financial position of having no competition, and the exhilaration of building something completely new. Creating and Dominating New Markets shows managers, executives, and business owners how to emulate the remarkable success of savvy market creators such as Microsoft, FedEx, and AOL. The book delivers specific success strategies on how to: * Identify the right market to create * Use common denominators for success * Avoid common and costly pitfalls that can easily derail efforts * Find funding to support a new market * Make the best use of time, money, people, and technology. Packed with instructive examples and entertaining stories, the book teaches readers new skills -- or helps them re-tool old skills -- for jumping ahead of the competition and building an exciting, profitable venture."
Inside This Book
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First Sentence
This chapter is a start down the path to creating and dominating new markets. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
This chapter is a start down the path to creating and dominating new markets. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
great book,,
By "modestominnesota" (Modesto, CA United States) - See all my reviews
This review is from: Creating and Dominating New Markets (Hardcover)
For somebody who wants to start his own business, this was a great book to read. He helps you understand what really needs to be done, at the same time showing why something working, or didn't. He talks about what really matters in starting your own business, while choosing the best risk. He starts from creating a business to Application of strategies. I believe this is a great book and a must read if you want to start your own business.
5.0 out of 5 stars
Excellent service,
By Nital Patel "Nital Patel" (Cumming, Georgia United States) - See all my reviews
This review is from: Creating and Dominating New Markets (Hardcover)
Excellent service and book was in very good condition. I lost my book during shipping, but they gave me another new one within couple of days. so excellent customer service.
5.0 out of 5 stars
A great return on your time and money,
By
This review is from: Creating and Dominating New Markets (Hardcover)
Unlike the usual management book that tends to be littered with success/failure anecdotes and little else, this book gives solid business advice that can provide immediate and worthwhile guidance. So whether you have just set out on your managerial career or are a member of the gray-haired 'been around the block a few times' executive club, Creating and Dominating New Markets will provide a great return on your investment - time and money.
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