Creating Images and the Psychology of Marketing Communica... and over one million other books are available for Amazon Kindle. Learn more
CDN$ 50.16
  • List Price: CDN$ 61.35
  • You Save: CDN$ 11.19 (18%)
Usually ships within 2 to 5 weeks.
Ships from and sold by Amazon.ca.
Gift-wrap available.
Quantity:1
Creating Images and the P... has been added to your Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Creating Images and the Psychology of Marketing Communication Paperback – Sep 25 2012


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
CDN$ 50.16
CDN$ 50.16 CDN$ 90.94

Best Canadian Books of 2014
Margaret Atwood's stunning new collection of stories, Stone Mattress, is our #1 Canadian pick for 2014. See all

Special Offers and Product Promotions

  • Join Amazon Student in Canada



Product Details


Product Description

Review

" 'Creating Images and the Psychology of Marketing Communication' is a veritable 'tour d' horizon' of the psychology of perception, communication, and image creation....it provides something for everyone....the strengths of this book lie in its comprehensive coverage of critical factors that influence the creation and communication of brand images in marketing campaigns and strategies. It should be considered a detailed source book, to be visited, like the buffet, when one has a clear need for a particular piece of brand image or marketing information in mind."
—PsycCRITIQUES

"...Kahle emphasized that the book is not meant to be the final word on the subject of image marketing. Rather, it provides a useful starting point for scholars and marketing professionals to understand this complex concept as it relates to the diversity of consumer behavior."
—Oregon E-News


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Search inside this book:

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star


Feedback